System1 : PDMR Shareholding

Press Release

05 November 2018

System1 Group PLC (AIM: SYS1)

formerly BrainJuicer Group PLC

('System1', or 'the Company', or 'the Group')

PDMR Shareholding

System1 announces that on 5 November 2018, Stefan Barden, PDMR, purchased 261,850 ordinary shares in the Company ('Shares') at 190 pence per share.

As a result of this transaction, Stefan now holds 357,088 Shares, representing 2.8% of the Company's voting share capital.

The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.

Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014

Details of the Person discharging managerial responsibilities ('PDMR') / person closely associated with them ('PCA')
Name	Stefan Barden
Reason for the notification
Position / status	PDMR
Initial notification / amendment	Initial notification
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
Name	System1 Group PLC
Legal Entity Identifier	213800TDLR42C3Q9ZB74
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Description of the financial instrument	Ordinary Shares GB00B1GVQH21
Nature of the transaction	Purchase of Ordinary Shares
Price(s) and volume(s)	Price(s) Volume(s) 190 pence 261,850 shares
Aggregated information - Aggregated volume - Aggregated price - Aggregated total	N/A - single transaction
Date of the transaction	5 November 2018 (UK)
Place of the transaction	London Stock Exchange, AIM

The Company can be found atwww.system1group.com.

For further information, please contact:

System1 Group PLC	Tel: [phone]
John Kearon, Chief Executive Officer
James Geddes, Chief Financial Officer
Canaccord Genuity Limited	Tel: [phone]
Simon Bridges / Emma Gabriel