Digital marketing platform System1, which is partnered with Pinterest, is set to resume paying shareholders a dividend after it beat market expectations for the full year. The London-listed advertising company said it expects to record pre-tax profit of £2.8m for the year ending 31 March, 2024, up £2.1m on 2023 and ahead of consensus forecast of £2.4m. "Marking its confidence in the Group's cash generation and continuing profitable growth, the Board intends to resume paying dividends," System1 said. But investors reacted negatively to the news, with shares plummeting nearly 15 per cent when the market opened. Shareholders will receive a final dividend for 2024, which will be detailed in the annual results and formally proposed at the company's AGM in September. System1 said all its regions achieved "substantial doubledigit" revenue growth in 2024 and it added over 250 new clients.

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