SAO PAULO, Jan. 14 /PRNewswire-FirstCall/ -- TAM
(BOVESPA: TAMM4, NYSE: TAM) signed agreements with Sabre and is negotiating
with Amadeus and Travelport to make its entire content (rates and inventory)
in the Brazilian market available through the Global Distribution Systems
(GDS) operated by the three companies. With these new partnerships, the
airline expands the options available to travel agents and corporate customers
in order to issue tickets within Brazil. The expectation is that TAM'S full
content shall be available in the three GDSs by the end of the first half of
2010.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO )
The company will continue to use the e-TAM portal, its own distribution
channel based on Amadeus's technology platform, to make its content available
in Brazil. e-TAM will offer the same information contained in the Sabre,
Amadeus and Travelport GDSs. With it, travel agents and corporate customers
may choose the most convenient tool for their day-to-day use.
Paulo Castello Branco, TAM'S Vice President of Commerce and Planning,
states that the new partnerships will operate as an important tool to expand
the company's content distribution within the domestic market. "Today's
announcement is part of our strategy to be a global company and industry
leader. Travel agents and corporate customers will have efficient access to
our content, whether through e-TAM, Amadeus, Sabre or Travelport. In this way,
the client wins."
The agreements will not have any impact with the end user, who will still
be able to purchase airline tickets through travel agencies and TAM stores,
and also through the call center and the company's website.
Investor Relations:
Phone: (55) (11) 5582-9715
Fax: (55) (11) 5582-8149
invest@tam.com.br
www.tam.com.br/ir
Press Agency Contact:
Media Relations
www.tam.com.br
www.taminforma.com.br
MVL Comunicacao
Phone: (55) (11) 3594-0328
equipetam@mvl.com.br
About TAM (www.tam.com.br):
TAM has been the leader in the Brazilian domestic market for more than
four years, and held a 43.1% domestic market share and 84.5% international
market share in December 2009. TAM operates regular flights to 42 destinations
throughout Brazil and serves 82 different cities in the domestic market
through regional alliances. Operations abroad include flights to 18
destinations in the United States, Europe and South America: New York , Miami
and Orlando (USA), Paris (France), London (England), Milan (Italy), Frankfurt
(Germany), Madrid (Spain), Buenos Aires (Argentina), La Paz, Cochabamba and
Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del
Este (Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru). We
have code-share agreements that make possible the sharing of seats on flights
with international airlines, enabling passengers to travel to 72 other
destinations in the U.S., Europe and South America. We were the first
Brazilian airline company to launch a loyalty program. Currently, the program
has over 6.4 million subscribers and has awarded more than 9.2 million
tickets.
Forward-looking statements:
This notice may contain forward-looking statements. These estimates merely
reflect the expectations of the Company's management, and involve risks and
uncertainties. The Company is not responsible for investment operations or
decisions taken based on information contained in this release. These
estimates are subject to changes without prior notice.
SOURCE TAM