Interpublic Group announced that Jayna Kothary will be taking on a new role as IPG?s Chief Solutions Architect, moving to IPG from its subsidiary MRM, where she had been the Global Chief Technology Officer at the relationship marketing and martech company. Jayna begins her new role at IPG on November 1, and will report to IPG CEO Philippe Krakowsky. In the new position, Jayna will architect technology teams and solutions for IPG clients that integrate the company?s data, platform and commerce capabilities to drive accelerated growth for brands and marketers.

Jayna will also focus on developing partnerships and resources that further innovation, and work alongside business operating leaders to accelerate growth for clients across IPG. During her time at MRM, Jayna oversaw technology platform services, commerce, and founded a consulting services practice. She led the integration of Commerce into the Adobe Center of Excellence for the agency, and rapidly scaled its Salesforce practice and was a key member of the team that led IPG?s RafterOne acquisition and integration.

Jayna also diversified MRM?s Commerce business from technology implementation to end-to-end consultancy, architecture and realized the vision for launching Commerce as a service. As she takes on her new role at IPG, MRM?s deep bench of talent will step in to lead the agency?s Commerce and Global Platform Business. Jayna?s prior experience includes senior leadership roles at Vodafone and BP in the areas of transformation, customer retention and sales, as well as senior roles at WPP, where she served as Chief Technology Officer, Global Client Accounts.

She started her career as a management consultant at KPMG. Jayna?s expertise in building consumer centric experiences for brands, leveraging data and technology comes with extensive knowledge of marketing technology, as well as how to leverage innovators and start-ups to build competitive advantage in an increasingly competitive and demanding world. In addition to her recognition as Fast Company?s Innovative Leader of the Year in 2022, Kothary was named on the 2022 ?40 Over Forty? list.