The Michaels Companies, Inc. announced changes in its executive leadership team. Vidya Jwala has been appointed to the newly created role of Chief Customer Officer (CCO), Scott Lindblom has been promoted to Executive Vice President Chief Information Officer (CIO) and Holly Shaskey-Platek has been promoted to Executive Vice President Chief Human Resources Officer (CHRO). In Jwala's role as CCO, he will be responsible for the creation of an omnichannel, customer-centric business strategy across all digital, physical and social touchpoints within the brand. He will lead IT, Marketing, Customer Relationship Management, Loyalty, Business Analytics and external vendors to optimize the Michaels customer experience. Jwala comes to Michaels from Dick's Sporting Goods, where he was the Chief eCommerce and Supply Chain Officer. As EVP CIO, Lindblom is responsible for all IT areas throughout Michaels including the development and implementation of technologies to enhance Michaels ability to serve business partners and customers in addition to overseeing the Michaels IT initiatives roadmap. Lindblom has been with Michaels for 5 years, most recently serving as Senior Vice President CIO. Prior to joining Michaels, Lindblom held several IT leadership roles at Ross Stores and Best Buy. As EVP CHRO, Shaskey-Platek is responsible for the company's human resources operations including leadership and organizational development, culture and employee engagement, employee relations, talent management, benefits and compensation. She has been with The Michaels Companies since 2017, when she joined as Senior Vice President Merchandise Operations and subsequently served as Senior Vice President Human Resources. Prior to joining Michaels, she served as Senior Vice President Merchandising, Global Sourcing and Private Brands of Family Dollar and has held leadership positions at Target Corporation as well as Evine.