361 DEGREES INTERNATIONAL : ° Stands out in the Professional Running Shoe Market

[For Immediate Release]

361 Degrees International Limited

361 度國際有限公司

(Incorporated in the Cayman Islands with limited liability)

361° Stands out in the Professional Running Shoe Market

(5 July 2018 - Hong Kong) - 361 Degrees International Limited ("361°" or the "Company", which together with its subsidiaries, is referred to as the "Group"; HKSE stock code: 1361), the official partner of 2018 Jakarta Asian Games and a leading Chinese sportswear brand has stood out in the professional running shoe market successfully. Against the backdrop of economic development, the lifestyle of Chinese citizens has constantly changed with growing appeal of leading healthy lifestyles. Consumption upgrade stimulated higher demand for professional sportswear. In the past, when it came to buying professional running shoes, consumers might think of foreign brands first. However, in recent years, many local brands have strived to enhance and launch products of high price-performance ratio with focus on development of the professional running shoe market, increased investment in research and development (R&D), and introduced products that are recognized by both consumers and professionals. 361˚ is one of the brands riding on the wave of success.

Internationalization Strategy + Professional Sportswear

A few years ago, 361˚ began to tap into the development opportunities of professional running shoes, as footwear is the essential and fundamental equipment in every sports activity. With the growing interest in sports across China, the demand for professional protection performance rose in tandem, and 361˚ believed that this trend will turn into a key growth driver of the footwear market.

361˚ has eyed on the market potential of the professional sports footwear segment. In 2014, the Company began to implement the brand internationalization strategy and increase its R&D efforts. In 2015, a team of seasoned professionals based in Taiwan and California, the United States led the

Company's overseas business with the support of the Taiwan-based R&D team.

This team has developed the patented technology, QU!KFOAM, a revolutionary technology that creates a superior foam layer with CPU coating in midsole to provide additional comfort and support.

361˚ has raised its R&D expenses at a steady rate for the past 3-4 years. From 2014 to 2017, the Company recorded R&D expenses of RMB95.7 million, RMB139 million, RMB187 million, and RMB173 million, accounting for 2.4%, 3.1%, 3.7% and 3.4% of total sales respectively.

Meanwhile, the number of footwear R&D specialists of the Company increased by approximately 2.4 times from 134 in 2016 to 326 in 2017 and a total of 273 patents were obtained. Its self-developed technologies, such as SAC-air, NFO, QU!KFOAM, Bumper MD, REV Air and Arch Lock, tailored footwear products of various categories to their specific functions and enhanced functionality.

Research and Development Starts to Bear Fruit with Professional Recognition for Products

With more efforts in R&D, 361˚ professional running shoes began to gain professional recognition from the industry.

Since 2016, a number of 361˚ International products, such as

361˚ Sensation, have been highly recommended by Runners' World and other specialist magazines for running enthusiasts. In 2017, the product of 361˚ Sensation 2 was awarded as the Best Debut in the Runner's World Germany

Issue 4 in April 2017. It was also recommended as the 14th Best Running Shoes for Spring 2017 by Women's Running Magazine and the 23rd Best Running Shoes in Spring Shoe Guide by Runners' World Magazine. 361˚ Sensation 2 was included in the Triathlete Sports 2017 Guide book in the United States. In addition, SPINJECT and MERAKI were selected as the Most Recommended

Autumn and Winter Running Shoes by the Runner's World USA. SPINJECT was also selected as "The Best Debut" by the USA Competitor. Last but not least,

SPIRE 3 won the ISPO Global Design Award in Munich, Germany in February 2018 and won the Newcomer Shoe of the Year Award by The Nordic Edition in May 2018.

In June 2018, the World Brand Lab released a list of China's 500 Most Valuable

Brands 2018 on the World Brand Summit. 361˚ ranked No.334 on the list with a brand value of RMB12.32 billion. This is the 14th consecutive year that 361˚ has been listed among "China's 500 Most Valuable Brands" since 2005. The brand value of 361˚has increased by more than five times, or RMB10.31 billion, over the past 14 years.

361˚ professional running shoes received wide recognition, which drove the sales of related products. According to the initial feedback of 361˚ Spring Trade

Fair 2019, running shoes took approximately 40% of the footwear SKUs and approximately 50% for both footwear order volume and footwear order amount. Running series has the highest number of styles and order volume when compared to cross-training, basketball, outdoor and casual collections.

As 361˚ will step up its efforts in marketing as well as brand promotion, the proportion of running shoes will continue to increase and we believe the products of high price-performance ratio will become an important selling point of strong appeal to more Chinese consumers in the future.

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About 361 Degrees International Limited

Established in 2003, 361˚ is a leading sportswear brand enterprise in China with a growing international presence. The Group designs, develops, manufactures and sells functional, innovative and stylish sportswear products to cater to the active, athletic and casual sportswear needs of adults, young adults and children. The Group offers high-performance and value-for-money footwear, apparel, and accessories products targeted at mass market.

The Group operates a distributorship business model through 31 exclusive distributors and approximately 1,500 authorized retailers to manage an extensive distribution network of approximately 6,000 retail stores across China. It has established a leading position in third-tier and lower-tier cities in China.

For more details, please refer to its website:www.361sport.com.

For further information, please contact:

361 Degrees International Limited

Ms. Nina Zhan

Vice-President, Investor Relations 361 Degrees International Limited Email:[e-mail]

iPR Ogilvy & Mather

Tina Law / Lorraine Luk / Karl Cheung / Bobo Yang

Tel: [phone] Fax: [phone]

Email:[e-mail]