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Accenture Plc : Accenture and SAP Bring Breakthrough CMO Solution on SAP HANA Platform to Clients Under First-of-a-Kind Business Model

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09/05/2013 | 08:17am EDT

Accenture and SAP Bring Breakthrough CMO Solution on SAP HANA® Platform to Clients under First-of-a-Kind Business Model

New Cloud-Enabled Solution Addresses Challenges in Retail and Consumer Goods Industry,
Additional Industry Solutions Planned

NEW YORK; Sept. 5, 2013 - Accenture (NYSE: ACN) and SAP AG (NYSE: SAP) are expanding their global alliance with a unique business model to provide clients with end-to-end solutions running on the SAP HANA® platform. The new solutions provide proven industry and functional applications and services from both companies. Accenture will be the single point of contact for clients handling contracts for all software and services, a true differentiator that allows clients to focus on deployments of the solutions, either as a public or private cloud service.

The first offering ready for release is the Marketing Performance Solution by Accenture and SAP, a solution being sold by Accenture, which enables chief marketing officers (CMOs) to easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

"This bold initiative to extend our powerful combination of Accenture's industry-leading capabilities with vertical applications running on SAP HANA signals the next step in our global alliance with SAP," said Mark Willford, senior managing director, Technology Ecosystem & Offerings, Accenture. "Our new solutions are expected to provide ultimate flexibility for enterprises. They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract. We believe this is a unique offering in the SAP ecosystem that answers our clients' growing demand for simplification."

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can access data in near real time from multiple internal and external sources and quickly respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through an innovative customizable, Web-based user interface accessible from PCs and mobile devices.

"Clients understand the value of Accenture offerings paired with SAP HANA to drive real-time insights and business decisions," said Robert Enslin, president of Global Customer Operations and member of the Global Managing Board of SAP AG. "This new level of collaboration is designed to offer unique solution packages and simplify the contract process so clients can get up and running even faster. Accenture is a great fit for this one-of-a-kind model that delivers tremendous benefit to our joint CMO clients."

The new CMO solution features Accenture Customer Insight, analytics functions from SAP solutions and industry-specific applications. It will initially be targeted at CMOs of retail and consumer packaged goods companies who must address the complexity of changing consumer preferences, channel proliferation, fragmented agency relationships and the maze of skills required of today's marketers. Accenture plans to launch additional functional solutions for other vertical industries.

Hosting services are also planned to be included in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure providers. Related fees will fall under the single contract structure with Accenture to help simplify contract management for clients, compared to handling multiple suppliers and contracts.

For more about the Marketing Performance Solution by Accenture and SAP, please visit: http://www.accenture.com/us-en/technology/systems-integration/sap-solutions/Pages/sap-solutions-index.aspx

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 266,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Accenture Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "expects," "intends," "plans," "projects," "believes," "estimates," "positioned," "outlook" and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied.. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture's expectations.
© 2013 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

# # #

For customers interested in learning more about SAP products:
Global Customer Center

United States Only
+ 800 872 1SAP or + 800 872 1727


Peter Y. Soh
+ 703 947 2571

Jason Loesche


SAP Press Office
+ 49 6227 7 46315 (CET)

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