Alibaba's e-commerce retail arm, Taobao, will own 24 million shares in Bilibili, one of China's leading online video sharing and entertainment platforms which listed on Nasdaq in March, Xinhua reported.

Chen Rui, Bilibili's CEO and chairman, was quoted by Xinhua as saying that he hoped the collaboration would help boost Bilibili's users by leveraging on Taobao's huge platform.

Alibaba and Bilibili were not immediately available for comments.

Xinhua gave no further details of the deal such as the price.

(Reporting by Meg Shen in Hong Kong and Lee Chyen Yee in Singapore; Editing by Alexandra Hudson)

Stocks treated in this article : Alibaba Group Holding, Bilibili Inc - ADR