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MarketScreener Homepage  >  Equities  >  Nyse  >  Alliance Data Systems Corporation    ADS

ALLIANCE DATA SYSTEMS CORPORATION

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Advertising group Publicis' shares boosted by $4.4 billion Epsilon deal

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04/15/2019 | 03:42am EDT
FILE PHOTO: Arthur Sadoun, Chairman and CEO of Publicis Groupe, attends a conference at the Cannes Lions International Festival of Creativity, in Cannes

PARIS (Reuters) - Publicis' shares rose on Monday as analysts welcomed the French advertising company's $4.4 billion (£3.4 billion) takeover of marketing and data company Epsilon.

By Sudip Kar-Gupta and Gwénaëlle Barzic

Publicis said on Sunday that it would buy Epsilon from U.S. company Alliance Data, expanding Publicis' digital business and North American footprint.

Publicis shares were up 4.2 percent in early trading. Analysts at brokerage Liberum kept a "buy" rating on the stock, saying the Epsilon deal looked positive.

"With a suggested double-digit adjusted earnings per share/free cash flow accretion, the transaction looks attractive on financial terms and gives Publicis an increased amount of consumer data," the Liberum analysts said.

Publicis and other traditional advertisers, such as WPP, Omnicom and Interpublic face losing ground to new technology and software giants.

The traditional advertisers are having to cope with increasing competition from the likes of Facebook, Alphabet's Google and digital marketing specialists that track and target individual clients via their smartphones, while navigating tougher data-protection laws.

On Monday, Publicis said it expected Epsilon would boost its headline earning per share by around 12.5 percent.

"Epsilon is the ideal accelerator for Publicis' strategy," Publicis chairman and CEO Arthur Sadoun said on a conference call.

(Reporting by Gwenaelle Barzic and Sudip Kar-Gupta. Editing by Jane Merriman)

By Sudip Kar-Gupta and Gwénaëlle Barzic

Stocks mentioned in the article
ChangeLast1st jan.
ALLIANCE DATA SYSTEMS CORPORATION 0.15% 123.54 Delayed Quote.-17.68%
ALPHABET -0.67% 1244.41 Delayed Quote.19.09%
FACEBOOK -2.38% 185.85 Delayed Quote.41.77%
OMNICOM GROUP -0.85% 75.38 Delayed Quote.2.92%
PUBLICIS GROUPE 2.05% 37.76 Real-time Quote.-24.60%
THE INTERPUBLIC GROUP OF COMPANIES, INC. -0.58% 20.65 Delayed Quote.0.10%
WPP GROUP -0.35% 916.2 Delayed Quote.8.22%
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Financials (USD)
Sales 2019 5 766 M
EBIT 2019 1 637 M
Net income 2019 802 M
Debt 2019 10 262 M
Yield 2019 2,01%
P/E ratio 2019 7,79x
P/E ratio 2020 6,31x
EV / Sales2019 2,77x
EV / Sales2020 2,77x
Capitalization 5 689 M
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Technical analysis trends ALLIANCE DATA SYSTEMS CORP
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Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 170,29  $
Last Close Price 123,54  $
Spread / Highest target 78,1%
Spread / Average Target 37,8%
Spread / Lowest Target 5,23%
EPS Revisions
Managers
NameTitle
Melisa A. Miller President, Chief Executive Officer & Director
Robert A. Minicucci Non-Executive Chairman
Timothy P. King Chief Financial Officer & Executive Vice President
Roger H. Ballou Independent Director
E. Linn Draper Independent Director
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