Alsea de CV : APPOINTS RAFAEL CONTRERAS AS CHIEF FINANCIAL OFFICER

ALSEA APPOINTS RAFAEL CONTRERAS AS CHIEF FINANCIAL OFFICER

Mexico City, June 6, 2017. Alsea, SAB de C.V. (BMV: ALSEA *) the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America and Spain today announced that it has appointed Rafael Contreras Grosskelwing as Chief Financial Officer effective July 17, 2017.

With more than 32 years of experience in the retail, food and beverages, and automotive sectors, Contreras is the perfect candidate to step into this position. Notable in his professional experience is his role as the Chief Financial Officer at Chedraui, where, among many other achievements over 17 years, he led the acquisition of the Carrefour Group, as well as the initial public offering of Chedraui in 2010, which process he also executed successfully for Alsea in 1999, during his first years at the company, where he worked as the Executive Director of Finance for six years.

Renzo Casillo, Chief Executive Officer of Alsea, said: "I am very pleased to welcome Rafael, who with his successful career and vast experience in operating various retail businesses, will again contribute his skills, vision and leadership so that we can continue to grow and improve our profitability. I am certain that with the help of the talented team he will head, Rafael will assure continuation of the strategy of this area and of Alsea in general, contributing to fulfilling the goals we have established."

Rafael Contreras said: "I am very happy to return to Alsea, a company where I enjoyed working and grew for the six years that I had the good fortune to be a part of this great project. I am thankful to have this new opportunity in which I can capitalize on my years of experience and provide value in strategic decision-making in the area of Administration and Finance."

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Chang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Archie's, Foster's Hollywood, LAVACA and Cañas y Tapas. The company operates more than 3,200 units and has more than 67,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all the Administrative and Development Processes, as well as the Supply Chain.

For more information, visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Salvador Villaseñor Barragán

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