By Colin Kellaher
Amazon.com Inc. on Monday said it is offering free shipping with no minimum purchase on orders delivered through the holidays, countering shipping deals from rivals Target Corp. and Walmart Inc.
The online retail giant also said it is offering free same-day shipping on more than 3 million items to Amazon Prime shoppers as it looks to boost membership. Customers who pay $119 a year for a Prime membership already receive free two-day shipping with no minimum order.
Amazon last year offered free holiday shipping to customers without Prime memberships but required a minimum order of $25.
Target last month said it would offer free two-day holiday shipping on hundreds of thousands of items without a minimum purchase or membership, a shift from earlier this year, when shoppers could receive free shipping only if they spent $35 or used a Target loyalty card.
Walmart, which already offered free two-day shipping in the U.S. on purchases of at least $35, last month said millions of items sold by third-party merchants in its marketplace would also get free two-day shipping with no membership fee.
The National Retail Federation in October said it expects holiday retail sales to rise 4.3% to 4.8% from 2017 to $717.45 billion to $720.89 billion, excluding automobiles, gasoline and restaurants.
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