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AMAZON.COM

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Beauty retailers fall after Amazon opens store for professionals

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06/24/2019 | 04:40pm EDT
FILE PHOTO: Amazon logo is pictured in Mexico City

(Reuters) - Shares of a number of specialized beauty retailers fell on Monday after Amazon.com Inc said it had started selling beauty products used by licensed stylists, barbers and beauticians.

Shares of Sally Beauty Holdings, which targets industry professionals, sank 17%, while those of Ulta Beauty Inc fell about 3%.

They are the just the latest to suffer from Wall Street's concern about moves by the world's largest retailer into a series of niche or more regulated markets.

Last year, U.S. pharmacy chains and drug wholesalers such as CVS, Walgreen and McKesson Corp lost billions in market value when Amazon took its first step into online pharmacy by buying https://www.reuters.com/article/us-pillpack-m-a-amazon-com/amazon-to-buy-pillpack-in-potentially-disruptive-drug-retail-push-idUSKBN1JO1RU small existing player PillPack.

Amazon typically uses its scale and online profile to offer a wider range of products at lower prices, putting pressure on margins of existing players.

"Currently, stylists often travel to multiple cosmetology supply locations to get necessary supplies," Jefferies analysts said. "We expect Amazon to quickly become an important enough channel for brands to carry their top offerings on the platform."

Amazon said stylists would need to upload their state-issued licenses and create a business account to buy products from the new store, which the company said would stock brands including Wella Professionals and OPI Professional.

Its entry will directly threaten about 19% of Sally Beauty's operating profit and an additional 33% was likely see pressure from more competition, according to DA Davidson analysts.

Ulta, however, will see lesser pain as it sells mostly cosmetics and styling tools, which account for only 19% of total sales, the analysts said.

The companies did not immediately respond to multiple requests for comment.

Shares of the e-commerce retailer were trading 0.2% higher at $1,913.16.

(Reporting by Vibhuti Sharma in Bengaluru; Editing by Shinjini Ganguli and Arun Koyyur)

Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM -0.68% 1964.52 Delayed Quote.31.69%
SALLY BEAUTY HOLDINGS, INC. -0.98% 12.18 Delayed Quote.-28.56%
ULTA BEAUTY -2.52% 357 Delayed Quote.45.81%
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Financials (USD)
Sales 2019 275 B
EBIT 2019 17 661 M
Net income 2019 13 645 M
Finance 2019 39 781 M
Yield 2019 -
P/E ratio 2019 72,6x
P/E ratio 2020 51,5x
EV / Sales2019 3,37x
EV / Sales2020 2,81x
Capitalization 967 B
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Technical analysis trends AMAZON.COM
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Mean consensus BUY
Number of Analysts 49
Average target price 2 247,27  $
Last Close Price 1 964,52  $
Spread / Highest target 40,0%
Spread / Average Target 14,4%
Spread / Lowest Target 3,33%
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Managers
NameTitle
Jeffrey P. Bezos Chairman, President & Chief Executive Officer
Brian T. Olsavsky Chief Financial Officer & Senior Vice President
Patricia Q. Stonesifer Independent Director
Tom A. Alberg Independent Director
Thomas O. Ryder Independent Director
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