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AMAZON.COM

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Google's Secret 'Project Nightingale' Gathers Personal Health Data on Millions of Americans--3rd Update

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11/11/2019 | 03:11pm EST

By Rob Copeland

Google is engaged in a secret project with one of the country's largest health-care systems to collect and crunch the detailed personal health information of millions of Americans across 21 states, according to people familiar with the matter and internal documents.

The initiative, code-named "Project Nightingale," appears to be the largest in a series of efforts by Silicon Valley giants to gain access to personal health data and establish a toehold in the massive health-care industry. Amazon.com Inc., Apple Inc. and Microsoft Corp. are also aggressively pushing into health care, though they haven't yet struck deals of this scope.

Google began the effort last year with St. Louis-based Ascension, the second-largest health system in the U.S., with the data sharing accelerating since summer, the documents show.

The data involved in Project Nightingale encompasses lab results, doctor diagnoses and hospitalization records, among other categories, and amounts to a complete health history, including patient names and dates of birth.

Neither patients nor doctors have been notified. At least 150 Google employees already have access to much of the data on tens of millions of patients, according to a person familiar with the matter and documents.

Some Ascension employees have raised questions about the way the data is being collected and shared, both from a technological and ethical perspective, according to the people familiar with the project. But privacy experts said it appeared to be permissible under federal law. That law, the Health Insurance Portability and Accountability Act of 1996, generally allows hospitals to share data with business partners without telling patients, as long as the information is used "only to help the covered entity carry out its health care functions."

Google in this case is using the data, in part, to design new software, underpinned by advanced artificial intelligence and machine learning, that zeroes in on individual patients to suggest changes to their care. Staffers across Alphabet Inc., Google's parent, have access to the patient information, documents show, including some employees of Google Brain, a research science division credited with some of the company's biggest breakthroughs.

A Google spokeswoman said the project is fully compliant with federal health law and includes robust protections for patient data. An Ascension spokesman had no immediate comment.

Google and nonprofit Ascension have parallel financial motives. Google has assigned dozens of engineers to Project Nightingale so far, without charging for the work, because it hopes to use the framework to sell similar products to other health systems. Its end goal is to create an omnibus search tool to aggregate disparate patient data and host it all in one place, documents show.

The project is being developed under Google's cloud division, which trails rivals like Amazon and Microsoft in market share. Google CEO Sundar Pichai has said repeatedly this year that finding new areas of growth for cloud is a priority.

Ascension, a Catholic chain of 2,600 hospitals, doctors' offices and other facilities, aims in part to improve patient care. It also hopes to mine data to identify additional tests that could be necessary or other ways in which the system could generate more revenue from patients, documents show. Ascension is also eager for a faster system than its existing decentralized electronic record-keeping network.

Google, like many of its Silicon Valley peers, has at times drawn criticism for not doing enough to protect user privacy. Its YouTube unit agreed in September to pay $170 million in fines and make changes to its practices in response to complaints that it illegally collected data on children to sell ads. YouTube neither admitted nor denied wrongdoing.

Last year, The Wall Street Journal reported that Google hid a flaw that exposed hundreds of thousands of birth dates, contact information and other personal data of subscribers in its now-defunct social-networking website Google Plus, in part because of fears that the incident could trigger regulatory scrutiny. Google said at the time it went beyond legal requirements in determining not to inform users.

Regulatory attention has since arrived in force. Federal and state investigators over the summer announced separate antitrust inquiries into Google. The federal probe is examining whether Google's existing trove of data amassed from its flagship search engine, home speakers, free email service and numerous other arms give the company an unfair advantage over competitors, people familiar with the matter say.

Google has said its products increase consumer choice, and that it is committed to cooperating with the inquiries. Mr. Pichai this year has touted new privacy protections for Google's billions of users.

The company last week announced a $2.1 billion deal for wearable fitness maker Fitbit Inc., which makes watches and bracelets that track health information like heart rate. Politicians of both parties quickly criticized the deal; Rep. David Cicilline (D., R.I.), chairman of the House Antitrust Subcommittee, warned that the Fitbit deal would give Google "deep insights into Americans' most sensitive information."

The companies said they would be transparent about any Fitbit data they collect.

Project Nightingale appears to be broader than other forays Google has made into health-care data. In September, Google announced a 10-year deal with the Mayo Clinic to store the hospital system's genetic, medical and financial records. Mayo officials said at the time that any data used to develop new software would be stripped of any information that could identify individual patients before it is shared with the tech giant.

Google was founded with the goal of organizing the world's information, and health has been a fascination of its top executives from the early days. Google Health, a fledgling effort to digitize existing medical records, was shut down in 2011 after three years of limited adoption. Alphabet has since poured millions of dollars into its under-the-radar Calico and Verily divisions, which aim to combat aging and manage disease, respectively.

Google co-founder Larry Page, in a 2014 interview, suggested that patients worried about the privacy of their medical records were too cautious. Mr. Page said: "We're not really thinking about the tremendous good that can come from people sharing information with the right people in the right ways."

Write to Rob Copeland at rob.copeland@wsj.com

Stocks mentioned in the article
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ALPHABET -0.12% 1346.87 Delayed Quote.28.89%
AMAZON.COM 0.03% 1760.94 Delayed Quote.17.20%
APPLE INC. 1.36% 275.15 Delayed Quote.72.09%
HUDSON'S BAY COMPANY 2.66% 8.88 Delayed Quote.21.81%
MICROSOFT CORPORATION 0.84% 154.53 Delayed Quote.52.14%
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Sales 2019 279 B
EBIT 2019 13 387 M
Net income 2019 10 350 M
Finance 2019 33 649 M
Yield 2019 -
P/E ratio 2019 85,5x
P/E ratio 2020 65,0x
EV / Sales2019 3,01x
EV / Sales2020 2,47x
Capitalization 873 B
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Jeffrey P. Bezos Chairman, President & Chief Executive Officer
Brian T. Olsavsky Chief Financial Officer & Senior Vice President
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