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MarketScreener Homepage  >  Equities  >  Nyse  >  American Express Company    AXP

AMERICAN EXPRESS COMPANY (AXP)
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American Express : Walmart taps outsiders for customer, marketing roles

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07/07/2018 | 04:21pm CEST

American Express executive Janey Whiteside on Wednesday announced via LinkedIn that she is joining Walmart in a new role that she said "is a step change for Walmart and it reflects the companys passion for keeping the customer at the center of everything it does." Her title will be chief customer officer, AdAge reports.

She will "play a critical role looking after our brand and thinking through the customer journey from acquiring new customers to their shopping experience and resolving any issues they may have," according to a note to employees from Walmart U.S. CEO Greg Foran and U.S. E-Commerce CEO Marc Lore seen by AdAge.

Walmart is also hiring TripAdvisor Chief Marketing Officer Barbara Messing to take over as CMO in mid-August, AdAge also said. At Walmart, Messing will work with Whiteside and will lead marketing for the retailers stores and e-commerce, according to the report. Walmart didnt immediately return Retail Dives request for comment.

Dive Insight:

Walmart hardly seems like it needs help connecting with American shoppers, having built a retail behemoth in the last half century that has made it a fixture on the American landscape. Nearly all (95%) Americans shopped at a Walmart in 2016, according to NPD Group. It`s easy to see how: The retailer says it runs more than 5,000 stores nationwide and is the country`s biggest grocer.

But its e-commerce remains somewhat disconnected from its brick-and-mortar operations. Jet and several new pure-play banners are positioned to appeal to the younger, wealthier shoppers who continue to mostly avoid Walmart. And, despite bold efforts to encourage in-store pickup of online orders, Walmart has sometimes struggled to organize assortments and prices between the two channels.

The retail giant, which made "always low prices" its mantra for five decades, is also in a pitched battle with grocery chains, smaller rival Target and Amazon on price. Its expansion of grocery delivery and boost to e-commerce are hitting margins, an almost unheard-of issue for the world`s most efficient distributor of consumer goods.

Whiteside and Messing, then, have their work cut out for them in revamping how the retailer connects with consumers.

"Retail is going through immense change and its an incredible time in the industry," is how Whiteside put it on LinkedIn three days ago. "If there is anything I have learned in my more than 20 years with American Express, its that creating an end-to-end experience for customers is paramount."

(c) 2018 palestinechronicle.com Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

Stocks mentioned in the article
ChangeLast1st jan.
AMERICAN EXPRESS COMPANY -0.19% 110.9 Delayed Quote.11.88%
WAL-MART STORES 0.16% 95.9 Delayed Quote.-3.04%
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Financials ($)
Sales 2018 40 286 M
EBIT 2018 11 675 M
Net income 2018 6 237 M
Debt 2018 -
Yield 2018 1,32%
P/E ratio 2018 15,27
P/E ratio 2019
Capi. / Sales 2018 2,37x
Capi. / Sales 2019 2,21x
Capitalization 95 491 M
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Mean consensus OUTPERFORM
Number of Analysts 31
Average target price 112 $
Spread / Average Target 0,54%
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Managers
NameTitle
Stephen J. Squeri Chairman & Chief Executive Officer
Jeffrey C. Campbell Chief Financial Officer & Executive Vice President
Marc D. Gordon Chief Information Officer & Executive VP
Upendra Mardikar VP-Security Strategy, Architecture & Engineering
Charlene Barshefsky Independent Director
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