Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Nasdaq  >  Apple    AAPL


News SummaryMost relevantAll newsOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Apple : touts data privacy in TV ad campaign

share with twitter share with LinkedIn share with facebook
share via e-mail
03/14/2019 | 04:05pm EDT
Apple company logos are seen as two MacBooks stand next to each other in an office in Vienna

(Reuters) - Apple Inc on Thursday launched a television advertising campaign promoting its stance on data privacy, seeking to differentiate itself from tech industry rivals such as Alphabet Inc's Google and Facebook Inc that have become the target of regulatory scrutiny over the issue.

The 45-second commercial will begin airing on U.S. TV stations Thursday and run throughout the National Collegiate Athletic Association's annual "March Madness" basketball tournament that draws millions of viewers, Apple said.

The ad will be shown in other countries later, but Apple declined to say whether it would air in China or how much it was spending on the campaign.

The spot shows a variety situations such as people closing window blinds, doors or shower curtains to seek privacy and says, "If privacy matters in your life, it should matter to the phone your life is on. Privacy. That's iPhone."

Apple Chief Executive Tim Cook has frequently spoken about the company's position against the collection of personal data. In particular, Cook has singled out the assembly of profiles of consumers for the purpose of targeting advertisements - the heart of how Google and Facebook make money.

But the television spot is the first time the Apple has pressed the issue to consumers in a national ad campaign. Apple's only previous privacy advertisement was a billboard at the Consumer Electronics Show in Las Vegas in January that said, "What happens on your iPhone, stays on your iPhone."

Apple's campaign comes as large technology companies are under unprecedented scrutiny of their data privacy practices. Google and Facebook have drawn consumer lawsuits and inquiries from lawmakers.

Both companies have said they are making changes to boost user privacy. Last week, Facebook founder Mark Zuckerberg said the company plans to encrypt more of the conversations happening on its messaging services, which could limit Facebook's visibility into those conversations.

Apple's primary rival is Google, which makes the Android operating system that powers most of the world's mobile phones. Google this week said it is working on privacy enhancements for Android, such as locking down access to a phone's camera and microphone.

For its part, Apple is trying to persuade consumers that it can provide competitive features, such as customized news reading lists, without Apple viewing their data.

Apple's phones do collect data on consumers, but the company has said that it cannot view that data because it remains encrypted with a personal postcode on the user's device or has identifying information stripped away before being sent to Apple.

(Reporting by Stephen Nellis; Editing by Tom Brown)

By Stephen Nellis

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on APPLE
03:17pAPPLE : Changes MacBook Butterfly Keyboard After User Complaints -- Update
01:23pAPPLE : introduces first 8-core MacBook Pro, the fastest Mac notebook ever
01:16pAPPLE : Changes MacBook Butterfly Keyboard After User Complaints
12:09pMARKETS RIGHT NOW : Tech rebound powers Wall Street gains
09:13aAPPLE : News+ offering exclusive covers, innovative storytelling from publishers
04:06aALPHASSUR INTERNATIONAL : Google and Apple to wage war?
02:48aToshiba Memory to Buy Out Apple, Dell -- WSJ
05/20APPLE : iOS 13 release date, news and rumors
05/20BANK OF CHINA : Worries of longer, costlier U.S.-China trade war hits markets
05/20Stocks slide as worries about Huawei fallout mount
More news
Financials ($)
Sales 2019 257 B
EBIT 2019 62 644 M
Net income 2019 53 545 M
Finance 2019 97 532 M
Yield 2019 1,63%
P/E ratio 2019 15,96
P/E ratio 2020 14,34
EV / Sales 2019 2,90x
EV / Sales 2020 2,82x
Capitalization 842 B
Duration : Period :
Apple Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends APPLE
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 39
Average target price 216 $
Spread / Average Target 18%
EPS Revisions
Timothy Donald Cook Chief Executive Officer & Director
Arthur D. Levinson Chairman
Jeffrey E. Williams Chief Operating Officer
Luca Maestri Chief Financial Officer & Senior Vice President
Kevin M. Lynch Vice President-Technology
Sector and Competitors
1st jan.Capitalization (M$)
APPLE16.07%842 411
XIAOMI CORP--.--%33 117
MEITU INC--.--%1 374
DIGIA OYJ6.32%91
DORO AB5.27%90