At an event held at the Steve Jobs Theater at the company's Cupertino, California headquarters, Apple also released updates to its range of iPads and Watches.

IPHONE 11 PRO AND PRO MAX

** Features three cameras - wide, telephoto and ultrawide

** Available in four colors - midnight green, gold, silver and space gray; storage options of 64GB, 256GB and 512GB

** Features Super Retina XDR display, OLED panel with 2,000,000:1 contrast ratio

** Pro will have a 5.8-inch screen size, while Pro Max will have a 6.5-inch screen

** Both phones are rated IP68 for water resistance up to 4 meters and for up to 30 minutes

** Pro price starts at $999; Pro Max will start from $1,099

** Customers can also get iPhone 11 Pro for $24.95 a month or $599 with trade-in and iPhone 11 Pro Max for $29.12 a month or $699 with trade-in

** Pre-order starts from Friday; the two models will be available in stores from Sept. 20

IPHONE 11

** Features a 6.1-inch display; available in six colors

** Has a dual camera on the back, 12-megapixel wide, 12-megapixel ultrawide

** Front camera is also 12 megapixel

** Will have a new night mode

** To feature latest A13 bionic chip

** IPhone 11 prices start at $699

** Storage options of 64GB, 128GB and 256GB

APPLE TV PLUS:

** Shows to be available from Nov. 1

** Will be available in over 100 countries

** Priced at $4.99 per month

** Customers who buy iPhone, iPad or Mac will get one year streaming subscription free

** Through family sharing, up to six members can share one subscription

** Original shows to include "See", starring Jason Momoa and Alfre Woodard, and "The Morning Show", produced by Reese Witherspoon and Jennifer Aniston

APPLE WATCH:

** Apple Watch Series 5 features always-on display, built-in compass and international emergency calling; unavailable in Series 3

** Watch Series 3 features cellular calling, emergency SOS call and health tracking features

** Series 5 Watch starting from $399; Series 3 Watch from $199

** Available for orders from Tuesday

APPLE IPAD:

** Launches seventh-generation iPad

** New iPad to feature 10.2-inch retina display

** Will be priced at $329

** Available for orders starting Tuesday, in stores from Sept. 30

** Available in the Apple Store app in the U.S. and more than 25 other countries and regions

(Compiled by Supantha Mukherjee and Arjun Panchadar in Bengaluru; Editing by Maju Samuel)