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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Apple    AAPL

APPLE

(AAPL)
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Delayed Quote. Delayed Nasdaq - 09/20 04:00:00 pm
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Apple : wants people to know how to clean its new credit card

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08/22/2019 | 04:08pm EDT

SAN FRANCISCO (AP) — Apple believes some of its zealous customers will treasure its new titanium credit card so much that they will spend time polishing its white finish.

That's why Apple has posted instructions on how to clean the card properly and warned that some materials might leave blemishes that are difficult to remove.

The list of potential hazards includes leather and denim, prompting some people to conclude Apple's credit card is so special that it can't be stored in the wallets and pockets where most other credit cards reside.

But the company says it merely wants people to know that the dyes used in some types of leather and denim can leave stains. Those discoloring marks are unlikely in most kinds of wallets and jeans, something Apple alluded to in its post by advising that the card can be kept in a wallet or pocket made of "soft materials."

The reverence Apple seemed to be according its card triggered widespread derision on Twitter and elsewhere on the internet.

"Do not look directly at Apple Card," Alex Stamos, a former top security executive at Yahoo and Facebook, mocked in a tweet late Wednesday . "Do not speak to Apple Card. Do not denigrate Apple Card in Its Holy Presence."

In reality, Apple's cleaning instructions for the card mirrors the same practice it applies for its iPhone, iPad, Mac computers, ear buds and all other physical products. But while it's common for people to clean those devices, few consumers spend time sprucing up their credits cards.

Apple describes a two-step cleaning process involving microfiber cloths and isopropyl alcohol and includes a list of inappropriate cleaners. The instructions also warn against touching another credit card or "potentially abrasive objects" like coins or keys.

The Apple Card, announced in March in partnership with Goldman Sachs, started rolling out in the U.S. this month. Though industry experts say the card's financial benefits mirror many of those already out there for consumers, Apple is positioning it as a refreshing change from the thousands of other credit cards that have been available for decades.

In one of the biggest differences, the card is designed to be primarily used with the Wallet app on the iPhone and Apple Watch. But at retail stores, that requires merchants to accept Apple Pay. Apple and Goldman Sachs are giving people the option of a physical card to use when Apple Pay isn't an option.

The card is made of titanium and a sleek white finish to give it added flair and prestige. It's a strategy that has worked well for other high-end cards made of metallic alloys, such as the Chase Sapphire Reserve Card .

As part of its effort to keep its new credit card customers happy, Apple is offering to replace any card that loses its sheen, at no extra charge.

Tali Arbel contributed to this story from New York.

Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed., source Associated Press News

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Financials (USD)
Sales 2019 259 B
EBIT 2019 63 307 M
Net income 2019 54 122 M
Finance 2019 102 B
Yield 2019 1,38%
P/E ratio 2019 18,7x
P/E ratio 2020 17,1x
EV / Sales2019 3,41x
EV / Sales2020 3,32x
Capitalization 984 B
Chart APPLE
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Technical analysis trends APPLE
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 45
Average target price 221,98  $
Last Close Price 217,73  $
Spread / Highest target 24,0%
Spread / Average Target 1,95%
Spread / Lowest Target -31,1%
EPS Revisions
Managers
NameTitle
Timothy Donald Cook Chief Executive Officer & Director
Arthur D. Levinson Chairman
Jeffrey E. Williams Chief Operating Officer
Luca Maestri Chief Financial Officer & Senior Vice President
Kevin M. Lynch Vice President-Technology
Sector and Competitors
1st jan.Capitalization (M$)
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DIGIA OYJ30.88%112
DORO AB7.76%91