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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Apple Inc.    AAPL

APPLE INC.

(AAPL)
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Apple : refreshes MacBook Pro laptop with 16-inch screen

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11/13/2019 | 09:23am EST
FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in New York

Apple Inc on Wednesday unveiled a new MacBook Pro with a bigger screen and a better keyboard, replacing its 15-inch model.

The new MacBook Pro will start at $2,399, comparable with the older model, and will be available from Wednesday on its online store and in U.S. retail stores later this week.

The iPhone maker last revamped MacBook Pro in 2016 by adding a fingerprint reader and faster ports. The MacBook line accounts for about 10% of Apple's total annual revenue of $260 billion.

Apple said the new model will have a "Magic" keyboard that comes with a scissor mechanism delivering 1 millimetre of key travel and a stable key feel.

Apple's "butterfly" keyboards in older laptops have faced criticism for typing-related problems, including characters repeating unexpectedly, failing to appear, or keys that feel "sticky" and do not respond in a consistent manner.

(Reporting by Supantha Mukherjee in Bengaluru; Editing by Anil D'Silva)

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Financials (USD)
Sales 2020 276 B
EBIT 2020 66 709 M
Net income 2020 56 480 M
Finance 2020 89 846 M
Yield 2020 1,17%
P/E ratio 2020 20,8x
P/E ratio 2021 18,3x
EV / Sales2020 4,04x
EV / Sales2021 3,79x
Capitalization 1 203 B
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Technical analysis trends APPLE INC.
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TrendsBullishBullishBullish
Income Statement Evolution
Consensus
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Mean consensus OUTPERFORM
Number of Analysts 45
Average target price 258,63  $
Last Close Price 270,71  $
Spread / Highest target 20,1%
Spread / Average Target -4,46%
Spread / Lowest Target -44,6%
EPS Revisions
Managers
NameTitle
Timothy Donald Cook Chief Executive Officer & Director
Arthur D. Levinson Chairman
Jeffrey E. Williams Chief Operating Officer
Luca Maestri Chief Financial Officer & Senior Vice President
Kevin M. Lynch Vice President-Technology
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