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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Apple Inc.    AAPL

APPLE INC.

(AAPL)
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Delayed Quote. Delayed Nasdaq - 08/12 04:00:00 pm
452.04 USD   +3.32%
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Google-backed groups criticize Apple's new warnings on user tracking

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07/03/2020 | 04:18am EDT
A man walks next to an advertisement for Apple's new iPhone 11 Pro at the Apple Store in IFC, Central district, Hong Kong, China

By Stephen Nellis and Paresh Dave

A group of European digital advertising associations on Friday criticized Apple Inc's plans to require apps to seek additional permission from users before tracking them across other apps and websites.

Apple last week disclosed features in its forthcoming operating system for iPhones and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads.

Sixteen marketing associations, some of which are backed by Facebook Inc and Alphabet Inc's Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.

Facebook and Google are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.

Apple said the new feature was aimed at giving users greater transparency over how their information is being used. In training sessions at a developer conference last week, Apple showed that developers can present any number of additional screens beforehand to explain why permission is needed before triggering its pop-up.

The pop-up says an app "would like permission to track you across apps and websites owned by other companies" and gives the app developer several lines below the main text to explain why the permission is sought. It is not required until an app seeks access to a numeric identifier that can be used for tracking, and apps only need to secure permission once.

The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries "a high risk of user refusal."

Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up.

"Because it's engineered to not track users, there's no need to request permission to track," Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to developers.

(Reporting by Stephen Nellis and Paresh Dave in San Francisco; Editing by Leslie Adler)

Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. 1.80% 1507.24 Delayed Quote.12.53%
APPLE INC. 3.32% 452.04 Delayed Quote.48.99%
FACEBOOK 1.47% 259.89 Delayed Quote.26.62%
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Financials (USD)
Sales 2020 273 B - -
Net income 2020 56 938 M - -
Net cash 2020 75 649 M - -
P/E ratio 2020 34,9x
Yield 2020 0,71%
Capitalization 1 934 B 1 934 B -
EV / Sales 2020 6,80x
EV / Sales 2021 6,10x
Nbr of Employees 137 000
Free-Float 99,9%
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Technical analysis trends APPLE INC.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 41
Average target price 427,27 $
Last Close Price 452,04 $
Spread / Highest target 13,9%
Spread / Average Target -5,48%
Spread / Lowest Target -37,0%
EPS Revisions
Managers
NameTitle
Timothy Donald Cook Chief Executive Officer & Director
Arthur D. Levinson Chairman
Jeffrey E. Williams Chief Operating Officer
Luca Maestri Chief Financial Officer & Senior Vice President
Kevin M. Lynch Vice President-Technology
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