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MarketScreener Homepage  >  Equities  >  TAIWAN STOCK EXCHANGE  >  ASUSTEK Computer Inc.    2357   TW0002357001

ASUSTEK COMPUTER INC.

(2357)
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ASUSTEK Computer : Google pushes virtual reality harder with new phones from partners

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01/06/2017 | 03:08am EST
Amit Singh, vice president of Google business operations virtual reality and augmented reality speaks during the Huawei keynote address at CES in Las Vegas

(Reuters) - Alphabet Inc's Google quickened the pace of its push into virtual and augmented reality this week as its hardware partners announced new devices featuring the company’s technology at the CES electronics show in Las Vegas.

Google has been trying to position the vast network of smartphones running its Android operating system for virtual and augmented reality, known as VR and AR, fields that many in the technology industry say are poised to go mainstream after years of niche appeal.

Chinese manufacturer Huawei Technologies Co announced on Thursday that two of its phones will soon work with Daydream View, a VR headset released last year by Google. Meanwhile, Taiwanese manufacturer AsusTek Computer Inc announced that its ZenFone AR will support both Daydream and Google’s Tango software for AR, in which computer-generated content is overlaid on the real world.

While the announcements expand the line-up of participating phones, Google still has much to do to take its technology to the masses, said analyst Jan Dawson of Jackdaw Research, noting that Samsung Electronics Co, the largest Android manufacturer, has yet to sign on.

“Google’s ecosystem for both AR and VR is in the very early days,” he said.

As growth in the global smartphone market shows signs of slowing, some manufacturers are voicing optimism that AR and VR will revive consumer enthusiasm.

“This is the next wave of technology that is really going to get consumers excited about smartphones,” Erik Hermanson, Asus’s head of marketing for mobile products, said at the show.

But mainstream consumer interest in the technology remains largely unproven. Apps might be expected to stimulate demand, but until Google’s technology is available on a wider range of phones, it will be tough to persuade developers to build for the platform, analysts said.

“We are waiting for app developers to really use the platform for what it’s for,” Amit Singh, a vice president for VR at Google, told reporters.

In addition to supporting Daydream, Huawei said that it is exploring opportunities for Tango with Google. The Asus phone became the first to support both technologies.

Google has stressed that the programs do not overlap for now, but by pursuing both, the company can position itself for success regardless of whether AR or VR becomes a mainstream hit.

“By having options for both, they can cover the full potential market,” said analyst Bob O’Donnell of TECHnalysis Research.

(Reporting by Julia Love; Editing by Bill Rigby)

By Julia Love

Stocks treated in this article : ASUSTEK Computer Inc., Alphabet Inc
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET 0.13% 1484.17 Delayed Quote.10.67%
ASUSTEK COMPUTER INC. End-of-day quote.
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Financials (TWD)
Sales 2019 337 B
EBIT 2019 11 205 M
Net income 2019 12 872 M
Finance 2019 58 397 M
Yield 2019 5,66%
P/E ratio 2019 13,5x
P/E ratio 2020 12,8x
EV / Sales2019 0,35x
EV / Sales2020 0,32x
Capitalization 175 B
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 14
Average target price 223,93  TWD
Last Close Price 236,00  TWD
Spread / Highest target 22,5%
Spread / Average Target -5,12%
Spread / Lowest Target -28,0%
EPS Revisions
Managers
NameTitle
Shu Pin Hu Co-Chief Executive Officer & Director
Hsien Yueh Hsu Co-Chief Executive Officer & Director
Chung Tang Shih Chairman & Chief Branding Officer
Ming Chieh Hsieh Chief Operating Officer, Director & Deputy GM
Chang Jung Wu Chief Financial Officer
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