Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nyse  >  AT&T    T

AT&T

(T)
My previous session
Most popular
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

AT&T : Consolidates its Open Programmatic Spend on the AppNexus DSP

share with twitter share with LinkedIn share with facebook
share via e-mail
0
02/11/2019 | 12:35pm EST

AT&T Communications* and Xandr, AT&T's advertising business, today announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr's Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP).

Today's news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between AT&T Communications and Xandr following AT&T Inc.'s acquisition of the AppNexus platform and talent in 2018.

Using AppNexus technology and engineering teams, Xandr is developing next-generation TV planning, campaign management, and measurement capabilities. As part of this consolidation to AppNexus, AT&T Communications will be a first-mover on new capabilities, helping to drive efficiency of marketing spend and better engage consumers across channels.

Xandr is empowering buyers like AT&T to efficiently reach their audiences with advertising that is more relevant, more engaging, and less disruptive to the consumer experience.

'As one of the largest advertisers in the U.S., we are excited to scale our spend with AppNexus as Xandr re-imagines the future of advertising and customer engagement,' said Fiona Carter, Chief Brand Officer for AT&T Communications. 'Placing our advertising in premium, measurable, targetable and brand safe environments is essential to our brand building and performance marketing efforts. We're pleased to be working with AppNexus in that mission.'

The power of the AppNexus Programmable Platform

The AppNexus Programmable Platform is uniquely positioned to meet marketers' objectives. By combining AppNexus' powerful customization capabilities with competitive rates and a streamlined, multichannel supply chain, APP enables buyers to deliver better business outcomes, whether through conversions or brand awareness.

'The fact that AT&T Communications, one of the U.S.'s largest advertisers, has decided to shift and quickly scale their spend on our platform is a testament to AppNexus' long-term investments in our demand-side technology and the tangible value we create for buyers,' said Michael Rubenstein, President, AppNexus. 'AT&T will now serve as a case study for premium brands seeking intelligent and customized campaigns that resonate with consumers.'

Buyers who have switched to APP are able to leverage its advanced optimization technology to achieve significant improvements in campaign performance. The platform enables direct access to AppNexus' marketplace, with premium, brand-safe inventory across channels, including video and Connected TV, and all major and emerging formats, like native. APP allows buyers significant flexibility in supply management, supporting transactions via both open exchange and private marketplace.

A long-standing relationship built on service and transparency

AT&T uses AppNexus' multichannel platform to buy from premium digital video publishers, as well as premium display, mobile, and native publishers, including through private marketplace transactions.

In the second half of 2018, AT&T Inc. announced its acquisition of AppNexus and the creation of Xandr, a new kind of advertising company. Bolstered by increased breadth and depth of collaboration, Xandr is uniquely positioned to create value for marketers and increase their working media through transparent and innovative tools, formats, and capabilities.

'Our long-standing relationship with AT&T brings together industry-leading technology, unique data and insights, and breakthrough marketing innovation,' said Rubenstein. 'I am excited for the market advancements we are working towards.'

Disclaimer

AT&T Inc. published this content on 11 February 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 11 February 2019 17:34:09 UTC

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on AT&T
12:17pAT&T : Believe Chicago initiative celebrates hiring of 500th employee and shares..
PU
09:32aAT&T : Expands Ultra-Fast Internet Speeds to 1 Million Georgia Locations
AQ
09:31aAT&T : Streaming Service By AT&T Will Not Have Original Shows Till 2020
AQ
09:31aAT&T : and VITAS Healthcare Launch Virtual Reality Study for Hospice Patients
AQ
02/15AT&T INC. : Other Events (form 8-K)
AQ
02/15AT&T : Brings Fans Closer to NBA All-Star 2019
PU
02/15WSJ TAX GUIDE 2019 : The Telecom Industry -- Journal Report
DJ
02/15ONF Launches COMAC to Bring Convergence to Operators` Mobile and Broadband Ac..
AQ
02/14TELEFONAKTIEBOLAGET LM ERICSSON : Ericsson, Intel Partner on 5G Platform
AQ
02/14AT&T : Alliance Channel recognizes top solution providers
PU
More news
Financials ($)
Sales 2019 184 B
EBIT 2019 37 239 M
Net income 2019 19 950 M
Debt 2019 158 B
Yield 2019 6,72%
P/E ratio 2019 11,84
P/E ratio 2020 11,06
EV / Sales 2019 2,06x
EV / Sales 2020 2,00x
Capitalization 222 B
Chart AT&T
Duration : Period :
AT&T Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends AT&T
Short TermMid-TermLong Term
TrendsNeutralNeutralBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 28
Average target price 33,8 $
Spread / Average Target 11%
EPS Revisions
Managers
NameTitle
Randall L. Stephenson Chairman, President & Chief Executive Officer
John J. Stephens CFO, Principal Accounting Officer & Senior EVP
Joyce M. Roché Independent Director
Laura D'Andrea Tyson Independent Director
Matthew K. Rose Lead Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
AT&T6.76%221 761
CHINA MOBILE LTD.11.89%217 457
SOFTBANK GROUP CORP47.47%102 908
NTT DOCOMO INC6.25%88 117
KDDI CORP3.03%61 269
T-MOBILE US13.27%61 258