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Baidu : Warns Revenue Could Fall, Pressured by Chinese Slowdown

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05/17/2019 | 02:48am EDT

By Micah Maidenberg

Baidu Inc. warned of fallout from the slowing Chinese economy and swung to a loss in the latest period as spending rose.

The Beijing-based internet-search company expects its online-marketing business, which sells advertising to a range of companies, to face a challenging environment in the near term despite Chinese government policies to support smaller enterprises, Baidu finance chief Herman Yu said in prepared remarks Thursday.

In the first quarter, that business reported revenue growth of 3% compared with last year. Gains from retail and business-service customers were offset by weaker performance from health care, online-gaming and financial services, the company said.

The online-marketing business accounted for 73% of the company's revenue in the first quarter.

Overall, Baidu reported revenue of 24.12 billion yuan ($3.59 billion) in the first quarter, slightly less than what analysts expected, according to Refinitiv, but in line with its prior forecast.

Total operating costs jumped 53% to 25.06 billion yuan ($3.73 billion), as the company spent on content for its video-streaming service, iQiyi Inc., marketing related to the Lunar New Year in February and personnel.

Baidu reported a first-quarter net loss of 327 million yuan ($49 million). After adjustments, Baidu reported a profit of 2.77 yuan (41 cents) per American depositary receipt, less than what analysts expected.

Baidu's ADRs fell 9.1% in after-hours trading Thursday. The company said its board authorized a new, $1 billion share-repurchase program, effective until July 1, 2020.

The company forecast second-quarter revenue between 25.1 billion yuan and 26.6 billion yuan ($3.74 billion and $3.96 billion), representing a drop of 3% on the low end and a 2% increase on the high end of that range. The weaker outlook is a shift from recent years, when Baidu reported robust revenue gains.

With the Chinese government targeting gross-domestic-product growth to slow to 6% to 6.5% this year and the country in the midst of a trade fight with the U.S., investors have been scrutinizing how China's large technology companies are faring.

Baidu competitors Tencent Holdings Ltd. and Alibaba Group Holding Ltd. on Wednesday reported strong results, despite the slower growth in China.

Write to Micah Maidenberg at micah.maidenberg@wsj.com

Stocks mentioned in the article
ChangeLast1st jan.
BAIDU 3.96% 105 Delayed Quote.-28.51%
BAIDU 2.29% 116.95 Delayed Quote.-27.91%
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Financials (CNY)
Sales 2019 110 B
EBIT 2019 7 111 M
Net income 2019 6 950 M
Finance 2019 93 613 M
Yield 2019 -
P/E ratio 2019 34,87
P/E ratio 2020 20,88
EV / Sales 2019 1,56x
EV / Sales 2020 1,23x
Capitalization 265 B
Duration : Period :
Baidu Technical Analysis Chart | MarketScreener
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Technical analysis trends BAIDU
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 36
Average target price 1 216  CNY
Spread / Average Target 60%
EPS Revisions
Yan Hong Li Chairman & Chief Executive Officer
Herman Yu Chief Financial Officer
Ji An Ding Independent Director
Brent Callinicos Independent Director
Yuan Qing Yang Independent Director
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