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MarketScreener Homepage  >  Equities  >  Swiss Exchange  >  Bâloise-Holding    BALN   CH0012410517

BÂLOISE-HOLDING (BALN)
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Revamped baloise.ch website is the next step towards greater customer focus

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05/17/2018 | 07:05am CEST

Revamped baloise.ch website is the next step towards greater customer focus

Basel, 17 May 2018. Through the initiatives of its Simply Safe strategy, Baloise is simplifying customers' lives and making communication with them faster and more straightforward. An integral element of this is Baloise's omnichannel approach, which efficiently combines the growing digital requirements of its customers with its analogue services. The completely revamped website, www.baloise.ch, will now act as the hub for the majority of the company's digital interaction with its client base. As a result, baloisedirect.ch and the myBaloise customer portal on baloise.ch have been merged into a unified website that meets all customer requirements.

Baloise's Simply Safe strategy systematically focuses on the needs of its customers. "We believe that, from the customer perspective, the differentiation between purchase types that is so typical of the insurance sector - through a customer advisor, online or over the phone - is outdated," says Bernard Dietrich, member of the Executive Committee of Basler Insurance. As a consequence, Baloise has adapted its sales structure and improved the support and advice that its customers receive.

The revamped baloise.ch website provides an overview of the insurance options available, and the intuitive navigation makes it easier for customers to access information and make a purchase. Existing customers benefit from direct access to the customer portal and to their contracts. "The new website provides our customers with a single point of entry that provides straightforward and quick access to solutions that match their needs. Whether it's a new purchase, an online claim report or information on their preferred insurance, our customers will find it all on baloise.ch," says Michael Besel, Head of Digital Marketing & E-Commerce at Basler Insurance.

In line with its omnichannel approach, Baloise's customers can still contact a customer adviser even for contracts agreed online. "Our customers expect a smooth transition from the 24/7 online world to personal contact, and that's exactly what we aim to provide," Besel adds.

Visit www.baloise.ch to explore the new website for yourself.

Further information

Contact

Baloise Group, Aeschengraben 21, 4002 Basel, Switzerland

Website: www.baloise.com

Email: media.relations@baloise.com / investor.relations@baloise.com

Media Relations: Tel: +41 (0)58 285 7609

Investor Relations: Tel: +41 (0)58 285 8181




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Tensid EQS Ltd., Switzerland
www.tensid.ch


newsbox.ch
www.newsbox.ch


Provider/Channel related enquiries
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+41 41 763 00 50
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Financials (CHF)
Sales 2018 8 205 M
EBIT 2018 770 M
Net income 2018 569 M
Debt 2018 -
Yield 2018 3,91%
P/E ratio 2018 12,45
P/E ratio 2019 11,37
Capi. / Sales 2018 0,89x
Capi. / Sales 2019 0,88x
Capitalization 7 335 M
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Mean consensus OUTPERFORM
Number of Analysts 13
Average target price 159  CHF
Spread / Average Target 5,7%
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Managers
NameTitle
Gert de Winter Chief Executive Officer
Andreas Burckhardt Chairman
Bernd Maier Head-Operations
Clemens Markstein Head-Operations & Information Technology
Carsten Stolz Chief Financial Officer
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