Market Spotlight: Jacksonville team reeling in big results

'I really view myself as working for our producers,' Bradshaw reflects when asked about his leadership style. 'I'm here to help erase and minimize roadblocks. Of course, my role naturally includes being their accountability partner. But overall, I look at my job as helping bring business to the bank as smoothly as I can.'

The results speak for themselves, as Bradshaw earned the Ultimate CEO Award from the Jacksonville Business Journal last year. He credits his success to the mentors who helped him along the way when he first started his career.

'You need to find folks who are the best at doing what they do - the best at the job you want to do eventually,' he stated. 'Generally, people that have experience like to share it with someone who is eager to learn.'

He created his own roadmap.

A case in Bradshaw's point comes in the form of one of his top performers, Commercial Banking Manager David Davis. Davis made a career change of sorts a few years ago from the retail to the commercial side of banking. Bradshaw pointed out Davis's willingness to meticulously interview around ten different people who were successful in his new field.

'He created his own, thought-out roadmap,' said Bradshaw. 'He planned to be successful, and he has been a top performer for the past five years.'

Success comes in many forms, according to Bradshaw, and can be achieved in various ways in the banking industry.

Even after all is said and done, Bradshaw does indeed find a way to weave his fishing expeditions into his business success.

'I've taken clients out a few times, especially when we get a guide for surf fishing. People are surprised, because they usually don't know that there's such a thing.

'It's a very unique client experience.'