Goldman Sachs U.S. Financial Services Conference
Bank of America's Consumer Banking Transformation
Brian Moynihan, Chairman and Chief Executive Officer
December 11, 2019
BAC has a Diversified Business Model with Scale in Every Business
Consumer Banking | Global Wealth & Investment | Global Banking | Global Markets | ||||
Management (GWIM) | |||||||
Preferred & Small | Bank of America | Global Commercial | Global Corporate & | ||||
Retail | Merrill Lynch | Business Banking | Investment | Global Markets | |||
Business | Private Bank | Banking | |||||
Banking | |||||||
- Connecting across business lines to deepen client relationships
- Delivering leading high-tech and high-touch capabilities
- Increasing relationship / sales coverage to better serve our clients' goals and life priorities
- Investing in digital to improve efficiency and client experience; moving from paper to electronic
- Optimizing size (client/product) and footprint to adapt to changing environment and behaviors
3Q19 YTD Revenue by Business Segment ($B) 1 | 3Q19 YTD Pre-tax Earnings by Segment ($B) 1 |
$12.2 | $13.1 | ||||
17% | |||||
$29.1 | |||||
41% | $8.3 | ||||
$15.3 | |||||
22% | |||||
$14.6 | $4.3 | $4.1 | |||
21% | |||||
Consumer Banking | Global Wealth & Investment Management | ||||
Global Banking | Global Markets | Consumer Banking | Global Wealth & | Global Banking | Global Markets |
Investment Management |
____________________
1 Presented on a fully taxable-equivalent basis. 3Q19 YTD net revenue (FTE basis) and pre-tax earnings (loss) for All Other of ($1.9B) and ($4.7B), respectively, not shown. On a GAAP basis, the Corporation's 3Q19 YTD net | 2 |
revenues and pre-tax earnings inclusive of All Other were $68.9B and $24.6B. |
What it took to become the Industry leading consumer financial services firm
- Decade-longtransformation
- Revenue hits and expense charges along the way
- Continuous investment in physical and digital capabilities
- Continuous investment in our people
- Rewarding clients for deepening relationships
- Focus on quality of relationships rather than quantity
- Continuous innovation
- Nice start… plenty of opportunity remains
3
Years of transformative change in Consumer Banking
~5 years ago | Today |
Headcount
Efficiency Ratio
73K total with 17K Sales Reps (23% of total) | 66K total (14%) with 25K Sales Reps (38% of total) |
61% Efficiency Ratio | 45% Efficiency Ratio (1,600bps) |
Digital / Mobile
Payments
30MM digital users w/ 14% of Sales digitally
16MM mobile users
$2.3T annual Consumer payments
38MM digital users (26%) w/ 26% of Sales digitally (1,200bps)
29MM mobile users (78%)
- 9MM Zelle Users in 3Q19; 9MM Erica Users since launch
- $3.0T annual Consumer payments (32%)
Deposits
Client Satisfaction
~40% in Financial Centers and ~60% Automated | ~20% in Financial Centers and ~80% automated |
− 51% at ATM | − 52% at ATM |
− 10% via Mobile | − 27% via Mobile |
73% total Consumer | 84% total Consumer (1,080bps) |
~6,100 | ||
Financial Centers | ~5,000 | 4,302 |
Peak | ||
Financial Centers | 5 Yrs Ago | Current |
Note: Facts and figures reflect 3Q'19 vs. 3Q'14 comparison unless noted. | 4 |
Continuous investment in High-Techand High-Touch platforms
1 High-Tech
Leverage technology to engage clients…
2 High-Touch | |
Life Plan | …and create capacity to help clients' financial lives |
Good Afternoon,
David
Schedule an appointment with a Small Business Specialist today!
• | Open an account | |
Advise | • | Meet a client rep |
• | Conduct business | |
• | Deposit | |
Transact | • | Withdrawal |
• | Manage accounts | |
Pay
Borrow | • | Digital Auto |
• | Digital Mortgage | |
& invest | ||
• | Digital Investment | |
Client Destination | Professionalism | Configuration | |||
Last 3 years | ~200 New | +1,300 | |||
Centers | Renovations | ||||
25K Client | |||||
Erica
Professionals | |||
Next 3 years | ~400 New | +1,500 | |
Centers | Renovations | ||
~600 Total | +2,800 Total |
3 High-Priority
- Focus on drivers of satisfaction UP
- Focus on drivers of dissatisfaction DOWN
5
We invested and retrained the employee base shifting the mix to primary sales professionals
Growing Sales Power | ||||||||||||||||||||||||||
Both Professionals + | ||||||||||||||||||||||||||
Digital Sales (26% of Sales) | ||||||||||||||||||||||||||
120 | 40% | |||||||||||||||||||||||||
38% | 38% | |||||||||||||||||||||||||
96.7 | 36% | 35% | ||||||||||||||||||||||||
92.8 | 33% | |||||||||||||||||||||||||
90 | 81.6 | 31% | 30% | |||||||||||||||||||||||
75.6 | 71.5 | |||||||||||||||||||||||||
67.8 | 66.6 | 25% | ||||||||||||||||||||||||
60 | 23% | 62.8 | 65.4 | |||||||||||||||||||||||
20% | 20% | |||||||||||||||||||||||||
19% | ||||||||||||||||||||||||||
17% | 15% | |||||||||||||||||||||||||
30 | 10% | |||||||||||||||||||||||||
5% | ||||||||||||||||||||||||||
0 | 0% | |||||||||||||||||||||||||
2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | Oct 19 | ||||||||||||||||||
Consumer Banking headcount (K) | % primary sales professionals | |||||||||||||||||||||||||
6
We developed an industry leading relationship rewards program
Enrolled Users (in millions)
Available to a broad set of clients
With eligibility at $20k in qualifying combined deposit and investment assets, Bank of America Preferred Rewards is the broadest in the industry
Incredible value proposition | |
Priority service | |
Product discounts | ~6million |
Reduced/ No fees | |
Interest rate boosters | |
Free trades | Preferred Rewards clients |
Merchant discounts | |
Increased card rewards | |
Incentivizes relationship deepening | |
As your qualifying balances grow, so do your benefits. Once enrolled, we'll move you up automatically when your balances qualify for the next rewards tier
5.1 | 5.9 | ||||
4.5 | |||||
3.6 | |||||
2.4 | |||||
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | 7 |
We refocused all efforts on taking care of clients and reached new satisfaction highs
Goal | |||
90% | |||
Listening and responding to our clients drives: | +1,080bps | ||
Deeper Relationships | | Higher Balances | Less Attrition | over 5 years | |
+400bps % primary accts. | +34% per HH | 50% lower |
Merrill Edge Guided Investing | |||||||||||||||
4Q14 | 1Q16 | 2Q16 | 3Q16 | 4Q16 | 1Q17 | 2Q17 | 3Q17 | 4Q17 | 1Q18 | 2Q18 | 3Q18 | 4Q18 | 1Q19 | 2Q19 | 3Q19 |
Note: Client satisfaction defined as Top 2 Box for overall Consumer Banking (i.e., 9 or 10 out of 10) | 8 |
Data prior to 4Q15 is limited due to survey methodology changes; 4Q14 represents FY2014 data | |
We became the primary bank for our customers and grew balances
% Primary of DDA accounts
82%
92%
2010 | 2019 |
Average Balance per Checking Account ($K)
$7.6
$3.7
2010 | 2019 |
9
Allowed us to grow quality deposits while reducing costs to service
Consumer Banking Average Deposits ($B)
+$153B
$606 | $659 | $688 | $709 | |||||
$556 | 206 | |||||||
181 | 194 | |||||||
166 | ||||||||
152 | ||||||||
151 | 163 | 174 | ||||||
119 | 136 | |||||||
285 | 304 | 327 | 331 | 330 | ||||
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | ||||
Money market, Savings, CD/IRA | Interest checking | Noninterest-bearing | ||||||
Cost of Deposits 1 and Rate Paid on Deposits (%) | ||||||||
1.83% | 1.61% | 1.60% | ||||||
1.53% | 1.50% | |||||||
0.11% | ||||||||||||||
0.06% | ||||||||||||||
0.04% | 0.04% | 0.04% | ||||||||||||
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | ||||||||||
Cost of Deposits | Rate paid on deposits | |||||||||||||
4-yr CAGR
+6%
+8%
+10%
+4%
1 Cost of deposits calculated as annualized noninterest expense as a percentage of total average deposits within the Deposits subsegment. | 10 |
And maintained great discipline on deposit pricing
Deposit growth versus cost (1Q16-3Q19)
90 | 15% | 23% | ||||
80 | Regional C | |||||
Increase1 | ||||||
-3Q19 | 70 | Large B | ||||
Large C | Regional A | |||||
Paid Deposit | points) 1Q16 | 60 | Regional B | |||
Regional E | ||||||
Large A | ||||||
50 | ||||||
BAC 1 | 47bps | |||||
Regional D | ||||||
40 | Regional F | |||||
Total Rates | (in basis | |||||
30 | ||||||
20 | ||||||
10 | 7bps | |||||
0 | BAC Consumer Segment | |||||
-10% | 0% | 10% | 20% | 30% |
Total Company Deposit Growth
1Q16-3Q19
1 Reflects total corporate rate paid.
11
We grew loans responsibly, while maintaining strong credit quality
Consumer Banking Average Loans and Leases ($B)
+$71B
$269 | $285 | $304 | ||||||||||||||||||||||||
$249 | 20 | |||||||||||||||||||||||||
$233 | 19 | |||||||||||||||||||||||||
19 | ||||||||||||||||||||||||||
18 | 34 | |||||||||||||||||||||||||
18 | 42 | 37 | 51 | |||||||||||||||||||||||
47 | 50 | |||||||||||||||||||||||||
50 | 52 | |||||||||||||||||||||||||
49 | 92 | |||||||||||||||||||||||||
42 | 92 | |||||||||||||||||||||||||
89 | ||||||||||||||||||||||||||
85 | 85 | |||||||||||||||||||||||||
108 | ||||||||||||||||||||||||||
50 | 68 | 86 | ||||||||||||||||||||||||
38 | ||||||||||||||||||||||||||
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | Origination FICO | |||||||||||||||||||||
Residential mortgage | Consumer credit card | Vehicle lending | Home equity | Small business / other | 1st Mort.: | 770 | ||||||||||||||||||||
Card: | 774 | |||||||||||||||||||||||||
Net Charge-Offs ($MM) | Auto: | 794 | ||||||||||||||||||||||||
Home Eq.: | 789 | |||||||||||||||||||||||||
$853 | $905 | Small biz: | 779 | |||||||||||||||||||||||
$800 | ||||||||||||||||||||||||||
$708 | $710 | |||||||||||||||||||||||||
1.21% | 1.18% | 1.19% | 1.18% | |||||||||||||||||||||||
1.14% | ||||||||||||||||||||||||||
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | |||||
Net Charge-offs | NCO Ratio | ||||||||
12
And invested in a low-cost investment alternative for clients
2010 − 2016 | 2017 − 2018 |
Merrill Edge | Preferred Rewards | Merrill Guided | Stock & Portfolio |
Field FSA Launch | $0 Equity Trades | Investing (MGI) | Story Launch |
Merrill Edge Select | Premium Elite | Next Gen | Impact Investing |
Financial Centers | |||
Portfolios Launch | Relationship model |
$64B
Client Investment Assets
2019 YTD
Unlimited $0 Trades | $223B | |
MGI with | Sept '19 | |
Advisor |
3.5x
New "Merrill"
Brand
Fund Story &
Portfolio Videos
2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
Client Satisfaction 1: | 77% | 89% | |||||||
+1200bps | Oct '19 | ||||||||
1 Clients rating their experience in surveys as top two highest scores on a 10 -point scale. | 13 |
Industry leading digital banking platform
Consumer Banking Digital Usage Trends 1
Active Digital Banking Users (MM) | Total Payments ($B) | Person-to-Person Payments (Zelle) 4 |
YoY |
9.0MM Erica users | YoY | $755 | +8% | ||||||||
$800 | $702 | ||||||||||
$644 | |||||||||||
36.2 | 38.0 | +5% | $612 | ||||||||
40 | 34.5 | ||||||||||
32.8 | $600 | 331 | +2% | ||||||||
324 | |||||||||||
30 | +10% | 316 | |||||||||
26.0 | 28.7 | 313 | |||||||||
21.3 | 23.6 | $400 | |||||||||
20 | |||||||||||
$200 | 378 | 424 | +12% | ||||||||
328 | |||||||||||
10 | 299 | ||||||||||
0 | $0 | ||||||||||
3Q16 | 3Q17 | 3Q18 | 3Q19 | 3Q16 | 3Q17 | 3Q18 | 3Q19 | ||||
Digital | Non-Digital | ||||||||||
Digital banking users | Mobile banking users | ||||||||||
Mobile Channel Usage 2, 3 | YoY | Deposit Transactions | |||||||||
1,600 | 1,551 | 1,000 | +13% | 100% | 22% | ||||||
1,400 | 1,369 | 30% | 27% | 23% | |||||||
75% | |||||||||||
1,166 | 750 | +19% | |||||||||
1,200 | |||||||||||
613 | |||||||||||
978 | 50% | ||||||||||
1,000 | 515 | 500 | |||||||||
800 | 345 | 414 | 70% | 73% | 77% | 78% | |||||
25% | |||||||||||
250 | |||||||||||
600 | |||||||||||
400 | 0 | 0% | |||||||||
3Q16 | 3Q17 | 3Q18 | 3Q19 | 3Q16 | 3Q17 | 3Q18 | 3Q19 |
8.9MM users | |||||||||||||||||||||||
90 | $60 | ||||||||||||||||||||||
80.8 | |||||||||||||||||||||||
60 | $40 | ||||||||||||||||||||||
42.5 | |||||||||||||||||||||||
30 | 17.8 | $ | 21 | $20 | |||||||||||||||||||
9.6 | $ | 12 | |||||||||||||||||||||
$6 | |||||||||||||||||||||||
0 | $ | 3 | $0 | ||||||||||||||||||||
3Q16 | 3Q17 | 3Q18 | 3Q19 | ||||||||||||||||||||
Transactions (MM) | Volume ($B) | ||||||||||||||||||||||
Digital % of Total Sales
30% | 26% | |||
25% | 22% | 23% | ||
20% | 18% | 48% | ||
15% | 59% | 52% | ||
10% | 65% | |||
5% | 41% | 48% | 52% | |
35% | ||||
0% | ||||
3Q16 | 3Q17 | 3Q18 | 3Q19 | |
Mobile Channel Usage (MM) | Mobile/ATM | Financial Center | Mobile | Desktop | |||||||
Digital Appointments (000's) | |||||||||||
1 Digital users representmobile and/or online users. | |||||||||||
2 Mobile channel usage represents the total number of mobile banking sessions. | |||||||||||
3 Digital appointments represent the number of client-scheduled appointments made via online, smartphone or tablet. | 14 | ||||||||||
4 Includes Bank of America person-to-person payments sent and received through e-mail or mobile identification. Zelle users represent 90-day active users. |
We have digitalized lending
Digital % of Mortgage Originations
Launched Digital Mortgage Experience April 2018 | 38% |
23%
13% | 14% | 16% |
3Q153Q163Q173Q183Q19
Digital Auto Sales % of Client Originations | 58% |
Launched Digital Auto Buying Experience May 2017
52%
44%
40%
46%
3Q15 | 3Q16 | 3Q17 | 3Q18 | 3Q19 |
15
Moving from digital enrollment to digital engagement
1 From: Enrollment To: Engagement
33MM Checking Clients
Digital
Enrollment | Digital Engagement | ||||
Actively Using (MM) | Opportunity (MM) | ||||
9.8 | 3 | |
2 | Easy - Convenient - Safe | |
Focus on |
Relationship | 70% | 3.4 | 2.5 | ||||||||
Customers | |||||||||||
16.5 | 15.4 | 17.5 | 14.4 | 14.4 | 13.5 | 14.2 | |||||
19.9 | |||||||||||
23.1 | |||||||||||
19.7 | 20.6 | ||||||||||
6.6 | 7.7 | 5.6 | 8.7 | 8.7 | 9.6 | 8.9 | |||||
3.2 | |||||||||||
Digital | Mobile | Mobile | Zelle | Erica | Bill | Digital | Digital | Biometric | Mobile | Paperless | |
Check | Payments | Transfers | Wallet | ID | Alerts | ||||||
Deposits |
Opportunity Areas
- Check & Cash Handling
- Phone calls
- Fraud
- Personnel
- Statements
- Capacity
16
Premier consumer financial services provider 1
66 million Clients #1 Deposit Share in the U.S.
Top nationwide financial
16,500 ATMs | center network | #1 Digital Bank nationwide |
4,300 Financial Centers | #1 Small business lender | |
25,000 Client Professionals | 2018 net income of $12.1B | |
26 million client interactions each day | 45% efficiency ratio | |
Record client satisfaction | 55 Industry awards in 2019 |
1 Statistics for Consumer Banking segment as of 3Q19. | 17 |
What it took to become the Industry leading consumer financial services firm
- Decade-longtransformation
- Revenue hits and expense charges along the way
- Continuous investment in physical and digital capabilities
- Continuous investment in our people
- Rewarding clients for deepening relationships
- Focus on quality of relationships rather than quantity
- Continuous innovation
- Nice start… plenty of opportunity remains
18
Forward-Looking Statements
Bank of America Corporation (the "Company") and its management may make certain statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of
1995. These statements can be identified by the fact that they do not relate strictly to historical or current facts. Forward -looking statements often use words such as "anticipates," "targets," "expects," "hopes," "estimates," "intends," "plans," "goals," "believes," "continue" and other similar expressions or future or conditional verbs suchas "will," "may," "might," "should," "would" and "could." Forward-looking statements represent the Company's current expectations, plans or forecasts of its future results, revenues, expenses, efficiency ratio, capital measures, strategy, and future business and economic conditions more generally,
and other future matters. These statements are not guarantees of future results or performance and involve certain known and unknown risks, uncertainties and assumptions that are difficult to predict and are
often beyond the Company's control. Actual outcomes and results may differ materially from those expressed in, or implied by, any of these forward-looking statements.
You should not place undue reliance on any forward-looking statement and should consider the following uncertainties and risks, as well as the risks and uncertainties more fully discussed under Item 1A. Risk Factors of the Company's 2018 Annual Report on Form 10-K and in any of the Company's subsequent Securities and Exchange Commissi on filings: the Company's potential claims, damages, penalties, fines and reputational damage resulting from pending or future litigation, regulatory proceedings and enforcement actions; the possibility that the Company's future liabilities may be in excess of its recorded liability and estimated range of possible loss for litigation, regulatory, and representations and warranties exposures; the possibility th at the Company could face increased servicing, fraud, indemnity, contribution, or other claims from one or more counterparties, including trustees, purchasers of loans, underwriters, issuers, monolines, private-label and other investors, or other parties involved in securitizations; the Company's ability to resolve representations and warranties repurchase and related claims, including claims brought by investors or trustees seeking to avoid the statute of limitations for repurchase claims; the risks related to the discontinuation of the London InterBank Offered Rate and other reference rates, including increased expenses and litigation a nd the effectiveness of hedging strategies; uncertainties about the financial stability and growth rates of non-U.S. jurisdictions, the risk that those jurisdictions may face difficulties servicing their sovereign debt, and related stresses on financial markets, currencies and trade, and the Company's exposures to such risks, including direct, indirect and operational; the impact of U.S. and global interest rates, inflation, currency exchange rates, economic conditions, trade policies and tensions, including tariffs, and potential geopolitical instability; the impact of the interest rate environment on the Company's business, financial cond ition and results of operations; the possibility that future credit losses may be higher than currently expected due to changes in economic assumptions, customer behavior, adverse developments with respect to U.S. or gl obal economic conditions and other uncertainties; the Company's ability to achieve its expense targets and expectations regarding net interest income, net charge-offs, effective tax rate, loan growth or other projections; adverse changes to the Company's credit ratings from the major credit rating
agencies; an inability to access capital markets or maintaindeposits or borrowing costs; estimates of the fair value and other accounting values, subject to impairment assessments, of certain of the Company's
assets and liabilities; the estimated or actual impact of changes in accounting standards or assumptions in applying those standards, including the new credit loss accounting standard; uncertainty regarding the content, timing and impact of regulatory capital andliquidity requirements; the impact of adverse changes to total loss -absorbing capacity requirements and/or global systemically important bank surcharges; the potential impact of actions of the Board of Governors of the Federal Reserve System on the Company's capital plans; the effec t of regulations, other guidance or additional information on the impact from the Tax
Cuts and Jobs Act; the impact of implementation and compliance with U.S. and international laws, regulations and regulatory i nterpretations, including, but not limited to, recovery and resolution planning
requirements, Federal Deposit Insurance Corporation assessments, the Volcker Rule, fiduciary standards and derivatives regulations; a failure or disruption in or breach of the Company's operational or security systems or infrastructure, or those of third parties, including as a result of cyber -attacks; the impact on the Company's business, financial condition and results of operations from the planned exit of the United
Kingdom from the European Union; the impact of any future federal government shutdown and uncertainty regarding the federal government's debt limit; and other matters.
Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any forwa rd-looking statement to reflect the impact of circumstances or events that arise after the date the forward-looking statement was made.
19
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Bank of America Corporation published this content on 11 December 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 December 2019 13:30:00 UTC