For Indian agriculture to unlock its true potential, smallholder farmers need to be fast tracked towards economic growth through sustainable farm incomes. It also requires agri-entrepreneurship to promote self-reliance and generate employment for rural farming communities. To act upon these shared objectives,
Bayer leads a global, multi-stakeholder initiative called 'Better Life Farming' (BLF), which operates in
CInI with key support from Tata Trusts, leads the 'Mission 2020 - Lakhpati Kisan: Smart Villages' initiative that runs across
With the partnership, CInI will be closely involved in Bayer's BLF initiative that currently supports 80,000 smallholder farmers and 78 BLF centers in
'Bayer is committed to support smallholder farmers to help them increase crop yields & farm incomes and move from subsistence farming to commercial farming. To achieve this, we are collaborating with partners to maximize value created for smallholder farmers,' said D Narain, MD & CEO,
'CInI's Lakhpati Kisan initiative has achieved notable impact in creating vibrant community institutions and demand-led interventions for the promotion of rural livelihoods. Bayer's Better Life Farming initiative fits our mission and purpose and will help us bring about irreversible change for rural farming communities through economic empowerment and a better quality of life,' said Burzis Taraporevala, President of CInI.
Bayer and CInI have already set up two BLF centers: one at Narsingh Diha, Bahraich in
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2019, the Group employed around 104,000 people and had sales of
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Email: saswati.panigrahi@bayer.com
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