Be Heard : Aviva appoints Be Heard as Lead Digital Agency

Aviva has appointed Be Heard to a newly created role as Digital Lead Agency.

Be Heard's first assignment is to support Aviva on their recently launched Dash Cam feature as part of the AvivaDrive app.

A team of specialists from across Be Heard will provide advice and support on Content, Digital Advertising, Influencers and Data & Insights.

Aviva appointed Be Heard following a competitive pitch against two agencies. Be Heard will work alongside Aviva's core agencies ZenithOptimedia and Adam&EveDDB, neither of whose role will change as a result of this appointment.

The pitch was supported by The Observatory International. As this is a newly created role for an agency, there was no incumbent.

Lucas Bergmans, Head of Brand of Aviva, said:

'The financial services industry is undergoing a fundamental shift, as we move into the digital economy. Our customers' needs are evolving, and we need to drive engagement, participation, talkability and action in a way that appeals to them. Be Heard stood out from the crowd because of their ability to deliver strategy and creative through their connected specialists.'

Richard Costa D'Sa, Group Development Director of Be Heard said:

'We are delighted that Aviva has chosen us to support them as they evolve their ambitions for digital. We built Be Heard to solve exactly this kind of challenge - allowing forward-looking businesses and organisations to tap into our connected specialists from one point of contact.'

Further reading:

Click here for the Campaign article.