Speaking at the Festival of Marketing 2018, Vodafone's Head of Digital, Jon Davies, revealed how TOBi, the ecommerce chatbot we developed in partnership with Vodafone has transformed the way people purchase phones and SIM only contracts.
With only a year under its belt, TOBi has proved to be a simple, seamless experience for Vodafone's customers, with the chatbot quickly becoming the preferred way to purchase online and delivering some impressive results:
100% increase in conversion rate compared to website
50% reduction in transaction time compared to website
90/100 usability score
65 touchpoint NPS
To find out more about how TOBi is reinventing the path to purchase at Vodafone, read Econsultancy's full write-up including a summary of the key takeaways from the session here.
For more on how Vodafone and MMT are innovating in the chatbot space, download Econsultancy's 'A Marketer's Guide to Chatbots.'
Be Heard Group plc published this content on 12 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 October 2018 15:32:01 UTC