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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  Be Heard Group PLC    BHRD   GB00BT6SJV45

BE HEARD GROUP PLC (BHRD)
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Be Heard : Our award winning chatbot ‘TOBi’ on stage at Festival of Marketing

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10/12/2018 | 05:33pm CEST

Speaking at the Festival of Marketing 2018, Vodafone's Head of Digital, Jon Davies, revealed how TOBi, the ecommerce chatbot we developed in partnership with Vodafone has transformed the way people purchase phones and SIM only contracts.

With only a year under its belt, TOBi has proved to be a simple, seamless experience for Vodafone's customers, with the chatbot quickly becoming the preferred way to purchase online and delivering some impressive results:

  • 100% increase in conversion rate compared to website
  • 50% reduction in transaction time compared to website
  • 90/100 usability score
  • 65 touchpoint NPS

To find out more about how TOBi is reinventing the path to purchase at Vodafone, read Econsultancy's full write-up including a summary of the key takeaways from the session here.

For more on how Vodafone and MMT are innovating in the chatbot space, download Econsultancy's 'A Marketer's Guide to Chatbots.'

Disclaimer

Be Heard Group plc published this content on 12 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 October 2018 15:32:01 UTC

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Financials (GBP)
Sales 2018 29,6 M
EBIT 2018 -
Net income 2018 -
Finance 2018 4,00 M
Yield 2018 -
P/E ratio 2018 -
P/E ratio 2019
EV / Sales 2018 0,30x
EV / Sales 2019 0,22x
Capitalization 13,0 M
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Simon John Pyper Chief Executive Officer & Chief Financial Officer
David John Morrison Non-Executive Chairman
Ben Rudman Chief Operating Officer & Director
David Wilkinson Senior Independent Non-Executive Director
Rakhi Goss-Custard Non-Executive Director
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