Beiersdorf : appoints new Chairman

Hamburg, October 15, 2018 - The Supervisory Board of Beiersdorf AG, Hamburg, has appointed Stefan De Loecker (51) as Chairman of the Executive Board effective January 1, 2019. He will succeed Stefan F. Heidenreich (55), who will step down from the Executive Board on December 31, 2018.

Prof. Dr. Reinhard Pöllath, Chairman of the Supervisory Board of Beiersdorf AG: 'The Supervisory Board thanks Mr. Heidenreich for years full of energetic and great work, for a strategic breakthrough in 'Blue' and 'Beyond', and for his contribution towards succession and successor. I cordially join the thanks to him and his family and the best wishes for his future.'

Prof. Dr. Reinhard Pöllath further: 'The Supervisory Board appreciates the accomplishments of Mr. De Loecker for growth and renewal. The Supervisory Board strongly supports the proposed concentration on consumers and consumer benefits, skin care, digitalization, internationalization, and sustainable growth.'

Stefan F. Heidenreich commented: 'Beiersdorf is a very successful company today with great brands and highly engaged employees. A solid basis for Beiersdorf has been set to build a successful future on. I have closely worked together in recent years with my successor, Stefan De Loecker, and I wish him and the entire company every success for the future.'

Stefan De Loecker noted: 'Beiersdorf is an outstanding company with great potential. I would like to express my thanks for the trust this appointment places in me. In my new position as Chairman of the Executive Board, I look forward to sustainably expanding Beiersdorf in close cooperation with my colleagues on the Executive Board, with the Supervisory Board and with all employees - for the benefit of consumers, shareholders, and society.'

Stefan De Loecker is a Belgian national and was born in Siegen (Germany) in 1967. After completing studies in Applied Economic Sciences at the University of Antwerp in Belgium, he began his career at the Nestlé Group, where he soon assumed international management responsibilities, initially in Belgium, then at the company's headquarters in Switzerland and from 2001 in Germany. He was appointed Chief Executive Officer of Nestlé Rossiya LLC, Russia, in 2008. In 2011, he joined Tesco plc in the UK as COO and later assumed the position of CEO of Tesco Slovakia. He joined Beiersdorf AG in 2012, initially as Senior Vice President Near East. In 2014, he was appointed to the Executive Board and additionally took charge of the Americas region on April 1, 2016. He was named Deputy Chairman of the Executive Board on July 1, 2018.