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MarketScreener Homepage  >  Equities  >  Xetra  >  Beiersdorf Aktiengesellschaft    BEI   DE0005200000

BEIERSDORF AKTIENGESELLSCHAFT

(BEI)
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Delayed Quote. Delayed Xetra - 09/13 11:35:07 am
109.65 EUR   -0.90%
09/09BEIERSDORF : Nivea-maker Beiersdorf launches brand for tattooed skin
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Beiersdorf : Nivea-maker Beiersdorf launches brand for tattooed skin

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09/09/2019 | 05:20am EDT
FILE PHOTO: A tattoo enthusiast poses at the International London Tattoo Convention in London

BERLIN (Reuters) - German consumer goods firm Beiersdorf is launching its first new brand for more than 30 years - a line of body creams specially for tattooed skin - as it seeks to tap into the growing popularity of skin art and appeal to a younger audience.

Beiersdorf said the "Skin Stories" line would go on sale at the end of September, including a repair balm for new tattoos, sun protection in a stick and a daily body lotion.

The launch comes as mass-market labels like Nivea are losing ground to small, disruptive brands, especially among younger consumers, who favor more natural ingredients and new labels.

Beiersdorf said almost one in five Germans now have a tattoo, with the proportion close to half among women aged between 25 and 34, and rising further.

A moisturizer is recommended to take care of tattooed skin to keep the design from cracking and flaking.

The brand is the brainchild of an innovation unit that Beiersdorf set up in July to develop "indie" brands and strengthen existing lines such as Labello, 8X4, and Hidrofugal.

"Tattoos are becoming more and more popular ... They are now a personal accessory. But few people know how to look after tattoos properly," Hauke Voss, director of the Indie Brands unit, said in a statement.

(Reporting by Emma Thomasson, editing by Louise Heavens)

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Financials (EUR)
Sales 2019 7 685 M
EBIT 2019 1 115 M
Net income 2019 771 M
Finance 2019 3 542 M
Yield 2019 0,64%
P/E ratio 2019 32,1x
P/E ratio 2020 30,0x
EV / Sales2019 2,78x
EV / Sales2020 2,61x
Capitalization 24 871 M
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Technical analysis trends BEIERSDORF AKTIENGESELLSCH
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TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
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Mean consensus HOLD
Number of Analysts 27
Average target price 105,35  €
Last Close Price 109,70  €
Spread / Highest target 13,9%
Spread / Average Target -3,96%
Spread / Lowest Target -19,8%
EPS Revisions
Managers
NameTitle
Stefan de Loecker Chairman-Executive Board
Reinhard Pöllath Chairman-Supervisory Board
Dessi Temperley Chief Financial Officer
Michael Herz Member-Supervisory Board
Manuela Rousseau Member-Supervisory Board
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