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MarketScreener Homepage  >  Equities  >  Xetra  >  Beiersdorf Aktiengesellschaft    BEI   DE0005200000

BEIERSDORF AKTIENGESELLSCHAFT

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Beiersdorf : appoints Publicis Groupe as global agency

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11/08/2019 | 10:10am EST

Hamburg, November 8, 2019 - Beiersdorf, a leading provider of innovative, high-quality skin care products, has appointed Publicis Groupe as the global agency and marketing transformation partner for the world's largest skin care brand NIVEA. The partnership will officially start in January 2020.

Publicis Groupe is known for its world-renowned creativity, best in class technology, digital and consulting expertise. To perfectly serve NIVEA and manage both digital and creative services, Publicis Groupe has created a 'Power of One'-model. It is designed to increase the effectiveness, efficiency and consistency of NIVEA's marketing activities. Its bespoke agency will be called 'ONE TOUCH'. ONE TOUCH will be present across 40 markets, with major hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg.

Asim Naseer, Chief Marketing Officer of Nivea, stated: 'This decision marks an important milestone for our global brand building efforts, driving the transformation of our iconic NIVEA brand. Publicis Groupe has demonstrated very strong skills in strategy development and in leading inspiring, persuasive creative ideas. We are convinced that we have found the right partner to jointly accelerate NIVEA's growth through consumer-centric marketing excellence.'

Justin Billingsley, CEO of Publicis Groupe DACH, who led the pitch for Publicis Groupe, added: 'The partnership marks a new phase in NIVEA's marketing transformation journey and we are excited to be a part of it. Our 'Power of One' model integrates data, creativity and technology and is designed to focus on business growth for our client.'

The pitch review was conducted at a holding company level, with the brief requiring more than an agency network. The global management consultancies The Observatory and The Alchemists managed the pitch process. It did not include a media review.

Disclaimer

Beiersdorf AG published this content on 08 November 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 November 2019 15:09:04 UTC

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Financials (EUR)
Sales 2019 7 661 M
EBIT 2019 1 106 M
Net income 2019 757 M
Finance 2019 3 212 M
Yield 2019 0,66%
P/E ratio 2019 32,0x
P/E ratio 2020 29,4x
EV / Sales2019 2,75x
EV / Sales2020 2,56x
Capitalization 24 281 M
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