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MarketScreener Homepage  >  Equities  >  Toronto Stock Exchange  >  BlackBerry Ltd    BB   CA09228F1036

BLACKBERRY LTD

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Headline: Why Analyst 451 Research Says the BBM Enterprise SDK Sends All the Right Messages

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08/15/2017 | 01:12pm EDT

Since we unveiled the BBM Enterprise SDK earlier this year, we've seen a lot of interest and excitement. It's been praised by media as a strong entry into the Communications Platform as a Service (CPaaS) market, and also been called a game changer for developers.

451 Research are the latest experts to offer praise for BBM Enterprise SDK (and our overall software transformation).

According to analyst Raul Castanon-Martinez, 'The launch of the BBM Enterprise SDK is an important milestone for BlackBerry. It shows how the company is building on its security heritage to consolidate its transition into an enterprise software business. It also shows how BlackBerry will monetize its private secure network. This is a valuable asset that will enable BlackBerry to differentiate its offering. Positioning the SDK as secure CPaaS is a bold move.'

While Castanon-Martinez notes that BBM Enterprise SDK now competes directly with Twilio for developers, he also believes that 'BlackBerry has a competitive advantage in verticals with strict security and compliance requirements; its pricing strategy also represents a competitive advantage and differentiation.'

'There is still work to be done in terms of creating awareness and gaining market traction, but with a strong reputation in enterprise software, security and business communications, BlackBerry is starting off on the right foot.'

BBM Enterprise SDK has already been downloaded and used by 150 ISVs and developers in the first 90 days of release. We're already seeing developers do great things with our platform. It helps connect workers at a major law firm. It's taken patient care into the cloud. Perhaps most importantly of all, it's a core component of the Vulnerable Persons Project.

We're taking other steps to make BBM Enterprise SDK even more developer friendly. Our new partnership with Appdome enables developers to integrate BBM Enterprise SDK's capabilities 'in a matter of seconds without making changes to code,' according to Tom Tovar, CEO of Appdome, in a press release made available today. (Note: this is our second partnership with Appdome - BlackBerry Dynamics developers can also accelerate their time-to-market using the Appdome platform, too.)

View and download the report from our SlideShare to learn more about BBM Enterprise SDK and 451 Research's views:

David Wiseman is Head of Enterprise Marketing at BlackBerry.

BlackBerry Ltd. published this content on 15 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 15 August 2017 16:11:04 UTC.

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