Management's discussion and analysis of financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes. For discussion of our consolidated and segment-level results of operations, non-GAAP measures, and liquidity and capital resources for fiscal year 2017, see our Annual Report on Form 10-K for the year ended December 30, 2018, filed with the SEC on February 27, 2019.

Overview



We are one of the largest casual dining restaurant companies in the world with a
portfolio of leading, differentiated restaurant concepts. As of December 29,
2019, we owned and operated 1,173 restaurants and franchised 300 restaurants
across 48 states, Puerto Rico, Guam and 21 countries. We have four
founder-inspired concepts: Outback Steakhouse, Carrabba's Italian Grill,
Bonefish Grill and Fleming's Prime Steakhouse & Wine Bar.

Executive Summary

Our 2019 financial results include:

• An increase in Total revenues of 0.3% to $4.1 billion in 2019 as

compared to 2018, driven primarily by higher comparable restaurant sales

and the net impact of restaurant openings and closures. These increases

were partially offset by the effect of foreign currency translation and


         domestic refranchising.


• Income from operations increased to $191.1 million in 2019 as compared

to $145.3 million in 2018, primarily due to higher comparable restaurant

sales, the impact of certain cost savings initiatives and lower

impairment charges and restaurant closing costs. These increases were

partially offset by labor, commodity and operating expense inflation,

delivery rollout costs and the impact of deferred gain amortization no

longer recognized upon adoption of the new lease standard.

Following is a summary of factors that impacted our operating results and liquidity in 2019 and significant actions we have taken during the year:



Refranchising - During 2019, we completed the sale of 18 of our U.S.
Company-owned Carrabba's Italian Grill restaurants to an existing franchisee for
cash proceeds of $3.6 million, net of certain purchase price adjustments. See
Note 4 - Disposals of the Notes to Consolidated Financial Statements for
additional details.

Surplus Property Disposals - During 2019, we completed the sale of five of our
U.S. surplus properties to a franchisee for cash proceeds of $12.7 million, net
of certain purchase price adjustments. The transaction resulted in a net gain of
$3.6 million, recorded within Other restaurant operating expense in our
Consolidated Statements of Operations and Comprehensive Income.

Share Repurchase Programs and Dividends - We repurchased 5.5 million shares of
common stock during 2019 for a total of $107.0 million and paid $35.7 million of
dividends.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Business Strategies

In 2020, our key business strategies include:

• Enhance the 360-Degree Customer Experience to Drive Sustainable Healthy

Sales Growth. We plan to continue to make investments to enhance our

core guest experience, increase off-premises dining occasions, remodel


         and relocate restaurants, invest in digital marketing and data
         personalization and utilize the Dine Rewards loyalty program and
         multimedia marketing campaigns to drive sales.



•        Drive Long-Term Shareholder Value. We plan to drive long-term
         shareholder value by reinvesting operational cash flow into our
         business, improving our credit profile and returning excess cash to
         shareholders through dividends and share repurchases.


• Enrich Engagement Among Stakeholders. We take the responsibility to our


         people, customers and communities seriously and continue to invest in
         programs that support the well-being of those engaged with us.


• Maximize International Opportunity. We continue to focus on existing

geographic regions in South America, with strategic expansion in Brazil,

and pursue global franchise opportunities.

We intend to fund our business strategies, drive revenue growth and margin improvement, in part by reinvesting savings generated by anticipated cost savings discussed below and productivity initiatives across our businesses.

Strategic Alternatives Review Update



In November 2019, we announced that we are exploring and evaluating strategic
alternatives that have the potential to maximize value for our shareholders,
including but not limited to, a possible sale of the Company. Since then,
management has been actively working with the Board of Directors and its
financial and legal advisors to review all aspects of the business and available
opportunities.
Concurrently, we have built a plan that supports a growth-focused, operations
centric organization. The pillars of this plan are as follows:

• Aligned leadership, resources and structure to prioritize growth,


         efficiency and scale.


• Simplified our corporate support functions to enable a more agile and


         operations-focused organization.


• Rebalanced capital allocation policy, including doubling our dividend,


         while maintaining flexibility to pay down debt, repurchase shares and
         reinvest back in our business.


We are confident that these actions, coupled with our ongoing focus on driving sustainable healthy sales growth in our restaurants, will increase total shareholder return in 2020 and beyond.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Key Performance Indicators

Key measures that we use in evaluating our restaurants and assessing our business include the following:

• Average restaurant unit volumes-average sales (excluding gift card

breakage) per restaurant to measure changes in consumer traffic, pricing


       and development of the brand;


• Comparable restaurant sales-year-over-year comparison of sales volumes

(excluding gift card breakage) for Company-owned restaurants that are open

18 months or more in order to remove the impact of new restaurant openings


       in comparing the operations of existing restaurants;


• System-wide sales-total restaurant sales volume for all Company-owned and

franchise restaurants, regardless of ownership, to interpret the overall


       health of our brands;


• Restaurant-level operating margin, Income from operations, Net income and


       Diluted earnings per share - financial measures utilized to evaluate our
       operating performance.



Restaurant-level operating margin is widely regarded in the industry as a useful
metric to evaluate restaurant level operating efficiency and performance of
ongoing restaurant-level operations, and we use it for these purposes, overall
and particularly within our two segments. Our restaurant-level operating margin
is expressed as the percentage of our Restaurant sales that Cost of sales, Labor
and other related and Other restaurant operating expense (including advertising
expenses) represent, in each case as such items are reflected in our
Consolidated Statements of Operations. The following categories of our revenue
and operating expenses are not included in restaurant-level operating margin
because we do not consider them reflective of operating performance at the
restaurant-level within a period:

(i) Franchise and other revenues which are earned primarily from franchise


          royalties and other non-food and beverage revenue streams, such as
          rental and sublease income.


(ii)      Depreciation and amortization which, although substantially all is
          related to restaurant-level assets, represent historical sunk costs
          rather than cash outlays for the restaurants.


(iii)     General and administrative expense which includes primarily

non-restaurant-level costs associated with support of the restaurants


          and other activities at our corporate offices.


(iv)      Asset impairment charges and restaurant closing costs which are not
          reflective of ongoing restaurant performance in a period.



Restaurant-level operating margin excludes various expenses, as discussed above,
that are essential to support the operations of our restaurants and may
materially impact our Consolidated Statements of Operations and Comprehensive
Income. As a result, restaurant-level operating margin is not indicative of our
consolidated results of operations and is presented exclusively as a supplement
to, and not a substitute for, net income or income from operations. In addition,
our presentation of restaurant operating margin may not be comparable to
similarly titled measures used by other companies in our industry;

•      Adjusted restaurant-level operating margin, Adjusted income from
       operations, Adjusted net income, Adjusted diluted earnings per
       share-non-GAAP financial measures utilized to evaluate our operating
       performance, which definitions, usefulness and reconciliations are

described in more detail in the "Non-GAAP Financial Measures" section


       below; and


• Consumer satisfaction scores-measurement of our consumers' experiences in


       a variety of key areas.




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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Selected Operating Data

The table below presents the number of our restaurants in operation as of the periods indicated:


                                              DECEMBER 29,    DECEMBER 30,
                                                  2019            2018
Number of restaurants (at end of the period):
U.S.
Outback Steakhouse
Company-owned                                          579             579
Franchised                                             145             154
Total                                                  724             733
Carrabba's Italian Grill
Company-owned (1)                                      204             224
Franchised (1)                                          21               3
Total                                                  225             227
Bonefish Grill
Company-owned                                          190             190
Franchised                                               7               7
Total                                                  197             197
Fleming's Prime Steakhouse & Wine Bar
Company-owned                                           68              70
Other
Company-owned                                            4               5
U.S. Total                                           1,218           1,232
International
Company-owned
Outback Steakhouse - Brazil (2)                         99              92
Other                                                   29              33

Franchised


Outback Steakhouse - South Korea                        72              76
Other                                                   55              55
International Total                                    255             256
System-wide total                                    1,473           1,488


____________________

(1)    In 2019, we sold 18 Carrabba's Italian Grill restaurants, which are now
       operated as franchises.

(2) The restaurant counts for Brazil are reported as of November 30, 2019 and


       2018, respectively, to correspond with the balance sheet dates of this
       subsidiary.




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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Results of Operations



The following table sets forth, for the periods indicated, the percentages of
certain items in our Consolidated Statements of Operations in relation to Total
revenues or Restaurant sales, as indicated:
                                                              FISCAL YEAR
                                                            2019       2018
Revenues
Restaurant sales                                           98.4  %    98.4  %
Franchise and other revenues                                1.6        1.6
Total revenues                                            100.0      100.0
Costs and expenses
Cost of sales (1)                                          31.4       31.9
Labor and other related (1)                                29.6       29.5
Other restaurant operating (1)                             24.1       23.8
Depreciation and amortization                               4.8        4.9
General and administrative                                  6.6        6.9
Provision for impaired assets and restaurant closings       0.2        0.9
Total costs and expenses                                   95.4       96.5
Income from operations                                      4.6        3.5
Other expense, net                                          (*)        (*)
Interest expense, net                                      (1.2 )     (1.1 )

Income before Provision (benefit) for income taxes 3.4 2.4 Provision (benefit) for income taxes

                        0.2       (0.3 )
Net income                                                  3.2        2.7

Less: net income attributable to noncontrolling interests * 0.1 Net income attributable to Bloomin' Brands

                  3.2  %     2.6  %


____________________

(1) As a percentage of Restaurant sales.

* Less than 1/10th of one percent of Total revenues.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Revenues

RESTAURANT SALES

Following is a summary of the change in Restaurant sales for the period
indicated:
                                                               FISCAL YEAR
(dollars in millions)                                              2019
For fiscal year 2018                                          $    4,060.9
Change from:
Comparable restaurant sales (1)                                       62.5
Restaurant openings (1)                                               50.1
Effect of foreign currency translation                               (35.9 )
Divestiture of restaurants through refranchising transactions        (32.0 )
Restaurant closings                                                  (30.6 )
For fiscal year 2019                                          $    4,075.0


____________________

(1) Summation of quarterly changes for restaurant openings and comparable

restaurant sales will not total to annual amounts as the restaurants that

meet the definition of a comparable restaurant will differ each period

based on when the restaurant opened.





The increase in Restaurant sales in 2019 as compared to 2018 was primarily due
to higher comparable restaurant sales and sales from 40 new restaurants not
included in our comparable restaurant sales base. The increase in Restaurant
sales was partially offset by: (i) the effect of foreign currency translation of
the Brazilian Real relative to the U.S. dollar, (ii) domestic refranchising and
(iii) the closing of 40 restaurants since December 31, 2017.

Average Restaurant Unit Volumes and Operating Weeks Following is a summary of the average restaurant unit volumes and operating weeks, for the periods indicated:


                                          FISCAL YEAR
(dollars in thousands)                  2019       2018
Average restaurant unit volumes:
U.S.
Outback Steakhouse                    $ 3,663    $ 3,580
Carrabba's Italian Grill              $ 2,934    $ 2,887
Bonefish Grill                        $ 3,026    $ 3,012

Fleming's Prime Steakhouse & Wine Bar $ 4,422 $ 4,358 International Outback Steakhouse - Brazil (1) $ 3,684 $ 3,856



Operating weeks:
U.S.
Outback Steakhouse                     30,119     30,265
Carrabba's Italian Grill               10,864     11,660
Bonefish Grill                          9,865      9,981

Fleming's Prime Steakhouse & Wine Bar 3,613 3,628 International Outback Steakhouse - Brazil

             5,037      4,711


____________________


(1)    Translated at average exchange rates of 3.93 and 3.59 for 2019 and 2018,
       respectively.



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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Comparable Restaurant Sales, Traffic and Average Check Per Person Increases
(Decreases)
Following is a summary of comparable restaurant sales, traffic and average check
per person increases (decreases), for the periods indicated:
                                                                 FISCAL 

YEAR


                                                              2019     2018 

(1)


Year over year percentage change:
Comparable restaurant sales (stores open 18 months or more):
U.S. (2)
Outback Steakhouse                                            2.0  %      4.0  %
Carrabba's Italian Grill                                      0.1  %      0.2  %
Bonefish Grill                                                0.1  %      0.5  %
Fleming's Prime Steakhouse & Wine Bar                         0.7  %      0.8  %
Combined U.S.                                                 1.2  %      2.5  %
International
Outback Steakhouse - Brazil (3)                               5.8  %     (1.5 )%

Traffic:
U.S.
Outback Steakhouse                                           (0.7 )%      0.9  %
Carrabba's Italian Grill                                      0.2  %     (4.1 )%
Bonefish Grill                                               (1.7 )%     (2.6 )%
Fleming's Prime Steakhouse & Wine Bar                         0.1  %     (4.3 )%
Combined U.S.                                                (0.6 )%     (0.8 )%
International
Outback Steakhouse - Brazil                                   3.9  %     (4.4 )%

Average check per person (4):
U.S.
Outback Steakhouse                                            2.7  %      3.1  %
Carrabba's Italian Grill                                     (0.1 )%      4.3  %
Bonefish Grill                                                1.8  %      3.1  %
Fleming's Prime Steakhouse & Wine Bar                         0.6  %      5.1  %
Combined U.S.                                                 1.8  %      3.3  %
International
Outback Steakhouse - Brazil                                   1.8  %      2.8  %


____________________

(1)    For 2018, U.S. comparable restaurant sales and traffic compare the 52
       weeks from January 1, 2018 through December 30, 2018 to the 52 weeks from
       January 2, 2017 through December 31, 2017.


(2)    Relocated restaurants closed more than 60 days are excluded from

comparable restaurant sales until at least 18 months after reopening.

(3) Excludes the effect of fluctuations in foreign currency rates. Includes


       trading day impact from calendar period reporting.


(4)    Average check per person increases (decreases) include the impact of menu
       pricing changes, product mix and discounts.




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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Franchise and other revenues


                                FISCAL YEAR
(dollars in millions)         2019      2018
Franchise revenues (1)       $ 52.2    $ 52.9
Other revenues                 12.2      12.6

Franchise and other revenues $ 64.4 $ 65.5

____________________


(1) Represents franchise royalties, advertising fees and initial franchise fees.



COSTS AND EXPENSES

Cost of sales
                             FISCAL YEAR

(dollars in millions) 2019 2018 Change Cost of sales $ 1,277.8 $ 1,295.6 % of Restaurant sales 31.4 % 31.9 % (0.5 )%





Cost of sales, consisting of food and beverage costs, decreased as a percentage
of Restaurant sales in 2019 as compared to 2018 primarily due to 0.6% from
increases in average check per person and 0.4% from the impact of certain cost
saving initiatives, partially offset by an increase as a percentage of
Restaurant sales of 0.6% from commodity cost inflation.

In 2020, we expect commodity costs to increase approximately 2%.

Labor and other related expenses


                               FISCAL YEAR

(dollars in millions) 2019 2018 Change Labor and other related $ 1,207.3 $ 1,197.3 % of Restaurant sales 29.6 % 29.5 % 0.1 %





Labor and other related expenses include all direct and indirect labor costs
incurred in operations, including distribution expense to Restaurant Managing
Partners, costs related to field deferred compensation plans and other field
incentive compensation expenses. Labor and other related expenses increased as a
percentage of Restaurant sales in 2019 as compared to 2018 primarily due to 0.6%
from wage rate increases, offset by decreases as a percentage of Restaurant
sales of 0.4% from increases in average check per person and 0.2% from the
impact of certain cost savings initiatives.

In 2020, we anticipate approximately 3.5% labor cost inflation.

Other restaurant operating expenses


                                FISCAL YEAR

(dollars in millions) 2019 2018 Change Other restaurant operating $ 982.1 $ 967.1 % of Restaurant sales 24.1 % 23.8 % 0.3 %





Other restaurant operating expenses include certain unit-level operating costs
such as operating supplies, rent, repairs and maintenance, advertising expenses,
utilities, pre-opening costs and other occupancy costs. A substantial portion of
these expenses is fixed or indirectly variable. Other restaurant operating
expenses increased as a percentage of

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Restaurant sales in 2019 as compared to 2018 primarily due to: (i) 0.5% from
additional expense related to the rollout of delivery services, (ii) 0.4% from
operating expense inflation and (iii) 0.3% from the impact of deferred gains on
sale-leaseback transactions no longer recognized in 2019 as a result of adoption
of the new lease accounting standard. These increases were partially offset by
decreases as a percentage of Restaurant sales of 0.5% from the impact of certain
cost savings initiatives and 0.3% from increases in average check per person.

Depreciation and amortization


                                  FISCAL YEAR
(dollars in millions)           2019       2018      Change

Depreciation and amortization $ 196.8 $ 201.6 $ (4.8 )





Depreciation and amortization decreased in 2019 as compared to 2018 primarily
due to: (i) disposal of assets related to the sale-leaseback of certain
properties, (ii) store closures and domestic refranchising and (iii) the effect
of foreign currency translation. These decreases were partially offset by
additional depreciation expense related to restaurant openings, relocations and
remodels.

General and administrative expenses



General and administrative expense includes salaries and benefits, management
incentive programs, related payroll tax and benefits, other employee-related
costs and professional services. Following is a summary of the changes in
General and administrative expense for the period indicated:
                             FISCAL YEAR
(dollars in millions)           2019
For fiscal year 2018        $     282.7
Change from:
Incentive compensation             (4.2 )
Foreign currency exchange          (2.5 )
Legal and professional fees        (2.9 )
Severance                           1.8
Other                               0.3
For fiscal year 2019        $     275.2

Provision for impaired assets and restaurant closings


                                                         FISCAL YEAR
(dollars in millions)                                  2019      2018      

Change

Provision for impaired assets and restaurant closings $ 9.1 $ 36.9 $ (27.8 )





International Restructuring - We recognized asset impairment and closure charges
of $2.0 million and $13.9 million during 2019 and 2018, respectively, related to
restructuring of certain international markets, including Puerto Rico and China,
within the international segment.

Express Concept Restructuring - In 2018, we recognized asset impairment charges
of $7.4 million related to the restructuring of our Express concept, within the
U.S. segment. As a part of the restructuring, three Express locations closed
during 2019.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Refranchising - During 2019, we completed the sale of 18 of our U.S.
Company-owned Carrabba's Italian Grill restaurants to an existing franchisee. In
connection with the sale of these restaurants, we recognized asset impairment
charges of $5.5 million in 2018, within the U.S. segment.

The remaining impairment and closing charges for the periods presented primarily resulted from approved store closure initiatives, locations identified for remodel, relocation or closure and certain other assets.



We continue to pursue refranchising opportunities in select markets as we look
to further optimize our restaurant portfolio. As a result of these transactions,
we may record future net gains or losses, impairment charges and transaction
related expenses.

Income from operations
                            FISCAL YEAR

(dollars in millions) 2019 2018 Change Income from operations $ 191.1 $ 145.3 % of Total revenues 4.6 % 3.5 % 1.1 %





The increase in Income from operations during 2019 as compared to 2018 was
primarily due to: (i) higher comparable restaurant sales, (ii) the impact of
certain cost saving initiatives and (iii) lower impairment charges and
restaurant closing costs. These increases were partially offset by: (i) labor,
commodity and operating expense inflation, (ii) additional expense related to
the rollout of delivery services and (iii) the impact of deferred gain
amortization no longer recognized upon adoption of the new lease standard.

Interest expense, net


                         FISCAL YEAR
(dollars in millions)  2019      2018      Change
Interest expense, net $ 49.3    $ 44.9    $    4.4

The increase in Interest expense, net during 2019 as compared to 2018 was primarily due to a higher fixed rate on the notional amount of our derivative instruments and higher average interest rates and borrowings outstanding, partially offset from the derecognition of certain lease-related debt obligations due to adoption of the new lease accounting standard.

Provision (benefit) for income taxes


                            FISCAL YEAR
                          2019     2018     Change

Effective income tax rate 5.3 % (9.2 )% 14.5 %





The net increase in the effective income tax rate in 2019 as compared to 2018
was primarily due to employment-related credits being a lower percentage of net
income in 2019, excess tax benefits from equity-based compensation arrangements
recorded in 2018 and an increase in the foreign tax rate differential in 2019.
These increases were partially offset by a decrease in valuation allowances
recorded against deferred income tax assets in 2019.

The effective income tax rate for 2019 was lower than the blended federal and
state statutory rate of approximately 26%, primarily due to the benefit of tax
credits for FICA taxes on certain employees' tips. The effective income tax rate
for 2018 was lower than the blended federal and state statutory rate of
approximately 26%, primarily due to the benefit of tax credits for FICA taxes on
certain employees' tips and excess tax benefits from equity-based compensation
arrangements.

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Segments

We consider our restaurant concepts and international markets as operating
segments, which reflects how we manage our business, review operating
performance and allocate resources. Resources are allocated and performance is
assessed by our Chief Executive Officer, whom we have determined to be our Chief
Operating Decision Maker. We aggregate our operating segments into two
reportable segments, U.S. and international. The U.S. segment includes all
restaurants operating in the U.S. while restaurants operating outside the U.S.
are included in the international segment.

Revenues for both segments include only transactions with customers and excludes
intersegment revenues. Excluded from Income from operations for U.S. and
international are certain legal and corporate costs not directly related to the
performance of the segments, most stock-based compensation expenses and certain
bonus expenses.

Refer to Note 21 - Segment Reporting of the Notes to Consolidated Financial Statements for a reconciliation of segment income from operations to the consolidated operating results.

U.S. Segment
                                           FISCAL YEAR
(dollars in thousands)                2019            2018
Revenues
Restaurant sales                  $ 3,634,668     $ 3,634,198
Franchise and other revenues           53,250          53,041
Total revenues                    $ 3,687,918     $ 3,687,239
Restaurant-level operating margin        14.2 %          14.2 %
Income from operations            $   311,666     $   288,959
Operating income margin                   8.5 %           7.8 %



Restaurant sales

Following is a summary of the change in U.S. segment Restaurant sales for the
period indicated:
                                                               FISCAL YEAR
(dollars in millions)                                              2019
For fiscal year 2018                                          $    3,634.2
Change from:
Comparable restaurant sales (1)                                       42.8
Restaurant openings (1)                                               13.7
Divestiture of restaurants through refranchising transactions        (32.0 )
Restaurant closures                                                  (24.1 )
For fiscal year 2019                                          $    3,634.6


____________________

(1) Summation of quarterly changes for restaurant openings and comparable

restaurant sales will not total to annual amounts as the restaurants that

meet the definition of a comparable restaurant will differ each period

based on when the restaurant opened.

U.S. Restaurant sales in 2019 were flat as compared to 2018 primarily due to higher comparable restaurant sales and sales from 12 new restaurants not included in our comparable restaurant sales base, offset by domestic refranchising and the closing of 22 restaurants since December 31, 2017.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Income from operations



The increase in U.S. Income from operations generated in 2019 as compared to
2018 was primarily due to: (i) higher comparable restaurant sales, (ii) the
impact of certain cost savings initiatives and (iii) lower impairment charges
and restaurant closing costs. These increases were partially offset by: (i)
labor, commodity and operating expense inflation, (ii) additional expense
related to the rollout of delivery services and (iii) the impact of deferred
gain amortization no longer recognized upon adoption of the new lease standard.

International Segment
                                         FISCAL YEAR
(dollars in thousands)               2019          2018
Revenues
Restaurant sales                  $ 440,346     $ 426,673
Franchise and other revenues         11,125        12,501
Total revenues                    $ 451,471     $ 439,174
Restaurant-level operating margin      20.3 %        18.8 %
Income from operations            $  44,428     $  22,001
Operating income margin                 9.8 %         5.0 %



Restaurant sales

Following is a summary of the change in international segment Restaurant sales
for the period indicated:
                                        FISCAL YEAR
(dollars in millions)                      2019
For fiscal year 2018                   $     426.7
Change from:
Restaurant openings                           36.3
Comparable restaurant sales                   19.7
Effect of foreign currency translation       (35.9 )
Restaurant closures                           (6.5 )
For fiscal year 2019                   $     440.3



The increase in international Restaurant sales in 2019 as compared to 2018 was
primarily due to sales from 28 new restaurants not included in our comparable
restaurant sales base and higher comparable restaurant sales. The increase in
international Restaurant sales was partially offset by the effect of foreign
currency translation of the Brazilian Real relative to the U.S. dollar and the
closing of 18 restaurants since December 31, 2017.

Income from operations



The increase in international Income from operations in 2019 as compared to 2018
was primarily due to: (i) lower impairment and restaurant closing costs, (ii)
the impact of certain cost savings initiatives, (iii) higher comparable
restaurant sales, (iv) improved operating performance by our Abbraccio concept
and (v) lower General and administrative expense, primarily from lower severance
costs. These increases were partially offset by labor, operating and commodity
expense inflation.

Non-GAAP Financial Measures

In addition to the results provided in accordance with U.S. GAAP, we provide
certain non-GAAP measures, which present operating results on an adjusted basis.
These are supplemental measures of performance that are not required

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

by or presented in accordance with U.S. GAAP and include the following: (i) system-wide sales, (ii) Adjusted restaurant-level operating margins, (iii) Adjusted income from operations and the corresponding margins, (iv) Adjusted net income and (v) Adjusted diluted earnings per share.



We believe that our use of non-GAAP financial measures permits investors to
assess the operating performance of our business relative to our performance
based on U.S. GAAP results and relative to other companies within the restaurant
industry by isolating the effects of certain items that may vary from period to
period without correlation to core operating performance or that vary widely
among similar companies. However, our inclusion of these adjusted measures
should not be construed as an indication that our future results will be
unaffected by unusual or infrequent items or that the items for which we have
made adjustments are unusual or infrequent or will not recur. We believe that
the disclosure of these non-GAAP measures is useful to investors as they form
part of the basis for how our management team and Board of Directors evaluate
our operating performance, allocate resources and establish employee incentive
plans.

These non-GAAP financial measures are not intended to replace U.S. GAAP
financial measures, and they are not necessarily standardized or comparable to
similarly titled measures used by other companies. We maintain internal
guidelines with respect to the types of adjustments we include in our non-GAAP
measures. These guidelines endeavor to differentiate between types of gains and
expenses that are reflective of our core operations in a period, and those that
may vary from period to period without correlation to our core performance in
that period. However, implementation of these guidelines necessarily involves
the application of judgment, and the treatment of any items not directly
addressed by, or changes to, our guidelines will be considered by our disclosure
committee. Refer to the reconciliations of non-GAAP measures for descriptions of
the actual adjustments made in the current period and the corresponding prior
period.

System-Wide Sales - System-wide sales is a non-GAAP financial measure that
includes sales of all restaurants operating under our brand names, whether we
own them or not. Management uses this information to make decisions about future
plans for the development of additional restaurants and new concepts, as well as
evaluation of current operations. System-wide sales comprise sales of
Company-owned and franchised restaurants. For a summary of sales of
Company-owned restaurants, refer to Note 3 - Revenue Recognition of the Notes to
Consolidated Financial Statements.

The following table provides a summary of sales of franchised restaurants, which
are not included in our consolidated financial results. Franchise sales within
this table do not represent our sales and are presented only as an indicator of
changes in the restaurant system, which management believes is important
information regarding the health of our restaurant concepts and in determining
our royalties and/or service fees.
                                  FISCAL YEAR
(dollars in millions)            2019      2018

U.S.


Outback Steakhouse             $   500    $ 513
Carrabba's Italian Grill (1)        40       12
Bonefish Grill                      13       14
U.S. Total                     $   553    $ 539

International


Outback Steakhouse-South Korea $   215    $ 208
Other                              105      112
International Total            $   320    $ 320
Total franchise sales (2)      $   873    $ 859


____________________

(1)    In 2019, we sold 18 Carrabba's Italian Grill restaurants, which are now
       operated as franchises.

(2) Franchise sales are not included in Total revenues in the Consolidated


       Statements of Operations and Comprehensive Income.




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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Adjusted restaurant-level operating margin - Restaurant-level operating margin
is calculated as Restaurant sales after deduction of the main restaurant-level
operating costs, which includes Cost of sales, Labor and other related and Other
restaurant operating expense. Adjusted restaurant-level operating margin is
Restaurant-level operating margin adjusted for certain items, as noted below.
The following tables show the percentages of certain operating cost financial
statement line items in relation to Restaurant sales:
                                                        FISCAL YEAR
                                             2019                         2018
                                  U.S. GAAP    ADJUSTED (1)    U.S. GAAP    ADJUSTED (1)
Restaurant sales                     100.0 %        100.0 %       100.0 %        100.0 %

Cost of sales                         31.4 %         31.4 %        31.9 %         31.9 %
Labor and other related               29.6 %         29.6 %        29.5 %         29.5 %
Other restaurant operating            24.1 %         24.2 %        23.8 %         23.9 %

Restaurant-level operating margin 14.9 % 14.7 % 14.8 %

14.7 %

_________________

(1) Includes unfavorable (favorable) adjustments recorded in Other restaurant

operating expense (unless otherwise noted below) for the following

activities, as described in the Adjusted income from operations, Adjusted


       net income and Adjusted diluted earnings per share table below for the
       periods indicated:


                                                      FISCAL YEAR
(dollars in millions)                                2019      2018
Legal and other matters (1)                        $  4.6     $   -

Restaurant and asset impairments and closing costs 4.3 3.4 Restaurant relocations and related costs

             (0.6 )     0.7
                                                   $  8.3     $ 4.1


(1)          Includes adjustments of $2.7 million and $1.9 million recorded in
             Cost of sales and Other restaurant operating expense,

respectively.




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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Adjusted income from operations, Adjusted net income and Adjusted diluted earnings per share - The following table reconciles Adjusted income from operations and the corresponding margins, Adjusted net income and Adjusted diluted earnings per share to their respective most comparable U.S. GAAP measures for the periods indicated:


                                                              FISCAL YEAR
(in thousands, except share and per share data)           2019          2018
Income from operations                                 $ 191,090     $ 145,253
Operating income margin                                      4.6 %         3.5 %
Adjustments:
Severance (1)                                          $   5,511     $   3,493

Restaurant and asset impairments and closing costs (2) 3,550 29,542 Restaurant relocations and related costs (3)

               3,208         

8,647


Legal and other matters (4)                               (2,996 )       

1,068


Total income from operations adjustments               $   9,273     $  

42,750


Adjusted income from operations                        $ 200,363     $ 

188,003


Adjusted operating income margin                             4.8 %         

4.6 %



Net income attributable to Bloomin' Brands             $ 130,573     $ 

107,098

Adjustments:


Income from operations adjustments                         9,273        

42,750


Total adjustments, before income taxes                 $   9,273     $  

42,750


Adjustment to provision for income taxes (5)              (1,263 )      (8,944 )
Net adjustments                                        $   8,010     $  33,806
Adjusted net income                                    $ 138,583     $ 140,904

Diluted earnings per share                             $    1.45     $    

1.14


Adjusted diluted earnings per share                    $    1.54     $    

1.50

Diluted weighted average common shares outstanding 89,777 94,075

_________________


(1)    Relates to severance expense incurred as a result of restructuring
       activities.

(2) Represents asset impairment charges and related costs primarily related

to: (i) approved closure and restructuring initiatives, (ii) the

restructuring of certain international markets, (iii) the restructuring of


       our Express concept in 2018 and (iv) reclassification of assets to held
       for sale in connection with refranchising certain restaurants in 2018.
       Also includes gains on the sale of certain surplus properties of $3.8
       million in 2019.

(3) Represents asset impairment charges and accelerated depreciation incurred


       in connection with our relocation program.


(4)    Amount includes the recognition of certain value-added tax credits in

Brazil of $4.6 million related to prior years offset by fees and expenses

related to certain legal matters in 2019.

(5) Represents income tax effect of the adjustments for the periods presented.

Liquidity and Capital Resources

LIQUIDITY



Our liquidity sources consist of cash flow from operations, cash and cash
equivalents and credit capacity under our credit facilities. We expect to use
cash primarily for general operating expenses, lease payments, share repurchases
and dividend payments, payments on our debt, remodeling or relocating older
restaurants, obligations related to our deferred compensation plans and
investments in technology.

We believe that our expected liquidity sources are adequate to fund debt service requirements, lease obligations, capital expenditures and working capital obligations during the 12 months following this filing and beyond. However, our


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


ability to continue to meet these requirements and obligations will depend on,
among other things, our ability to achieve anticipated levels of revenue and
cash flow and our ability to manage costs and working capital successfully.

Cash and Cash Equivalents - As of December 29, 2019, we had $67.1 million in
cash and cash equivalents, of which $21.1 million was held by foreign
affiliates. The international jurisdictions in which we have significant cash do
not have any known restrictions that would prohibit repatriation.

As of December 29, 2019, we had aggregate accumulated foreign earnings of
approximately $84.4 million. This amount primarily consists of historical
earnings from 2017 and prior that were previously taxed in the U.S. under the
2017 Tax Cuts and Jobs Act and post-2017 foreign earnings, which we may
repatriate to the U.S. without additional material U.S. federal income taxes.
These amounts are no longer considered indefinitely reinvested in our foreign
subsidiaries. See Note 19 - Income Taxes of the Notes to Consolidated Financial
Statements for further information regarding our indefinite reinvestment
assertion.

Closure Initiatives - Total aggregate future undiscounted cash expenditures of
$11.3 million to $13.8 million related to lease liabilities for certain closure
initiatives are expected to occur over the remaining lease terms with the final
term ending in January 2029.

Capital Expenditures - We estimate that our capital expenditures will total
approximately $175 million to $190 million in 2020. The amount of actual capital
expenditures may be affected by general economic, financial, competitive,
legislative and regulatory factors, among other things, including restrictions
imposed by our borrowing arrangements.

Credit Facilities - As of December 29, 2019, we had $1.0 billion of outstanding
borrowings under our Senior Secured Credit Facility. We continue to evaluate
whether we will make further payments of our outstanding debt ahead of scheduled
maturities. See Note 13 - Long-term Debt, Net of the Notes to Consolidated
Financial Statements for further information. Following is a summary of our
outstanding credit facilities as of the dates indicated and principal payments
and debt issuance during the periods indicated:
                                                 SENIOR SECURED CREDIT FACILITY
                                                                                           TOTAL CREDIT
(dollars in thousands)                        TERM LOAN A         REVOLVING FACILITY        FACILITIES
Balance as of December 31, 2017            $       500,000       $           600,000     $    1,100,000
2018 new debt                                            -                   478,000            478,000
2018 payments                                      (25,000 )                (478,500 )         (503,500 )
Balance as of December 30, 2018                    475,000                   599,500          1,074,500
2019 new debt                                            -                   670,800            670,800
2019 payments                                      (25,000 )                (671,300 )         (696,300 )
Balance as of December 29, 2019 (1)        $       450,000       $          

599,000 $ 1,049,000



Weighted-average interest rate, as of
December 29, 2019                                     3.40 %                    3.44 %
Principal maturity date                      November 2022             November 2022


________________

(1) Subsequent to December 29, 2019, we made payments of $65.0 million, net of

borrowings, on our revolving credit facility.





Credit Agreement - On November 30, 2017, we and OSI, as co-borrowers, entered
into a credit agreement (the "Credit Agreement") with a syndicate of
institutional lenders, providing for senior secured financing of up to $1.5
billion, consisting of a $500.0 million Term loan A and a $1.0 billion revolving
credit facility (the "Senior Secured Credit Facility"), including letter of
credit and swing line loan sub-facilities. As of December 29, 2019, we had
$380.8 million in available unused borrowing capacity under our revolving credit
facility, net of letters of credit of $20.2 million.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


Our Credit Agreement contains mandatory prepayment requirements of 50% of our
annual excess cash flow, as defined in the Credit Agreement. The amount
outstanding required to be prepaid may vary based on our leverage ratio and year
end results. Other than the required minimum amortization premiums of $25.0
million, we do not anticipate any other payments will be required through
December 27, 2020.

Debt Covenants - Our Credit Agreement contains various financial and
non-financial covenants. A violation of these covenants could negatively impact
our liquidity by restricting our ability to borrow under the revolving credit
facility and cause an acceleration of the amounts due under the credit
facilities. See Note 13 - Long-term Debt, Net of the Notes to Consolidated
Financial Statements for further information.

As of December 29, 2019 and December 30, 2018, we were in compliance with our
debt covenants. We believe that
we will remain in compliance with our debt covenants during the next 12 months
and beyond.

Cash Flow Hedges of Interest Rate Risk - We have variable-to-fixed interest rate
swap agreements with 12 counterparties to hedge a portion of the cash flows of
our variable rate debt. The swap agreements have an aggregate notional amount of
$550.0 million and mature on November 30, 2022. We pay a weighted-average fixed
rate of 3.04% on the notional amount and receive payments from the
counterparties based on the one-month LIBOR rate. See Note 16 - Derivative
Instruments and Hedging Activities of the Notes to Consolidated Financial
Statements for further information.

SUMMARY OF CASH FLOWS

The following table presents a summary of our cash flows provided by (used in) operating, investing and financing activities for the periods indicated:


                                                                    FISCAL 

YEAR


(dollars in thousands)                                          2019        

2018


Net cash provided by operating activities                    $ 317,603     $ 288,074
Net cash used in investing activities                         (131,291 )    (177,296 )
Net cash used in financing activities                         (189,359 )    (164,352 )
Effect of exchange rate changes on cash and cash equivalents    (1,631 )    

(4,146 ) Net decrease in cash, cash equivalents and restricted cash $ (4,678 ) $ (57,720 )





Operating activities - Net cash provided by operating activities increased
during 2019 as compared to 2018 primarily due to: (i) the timing of collections
of receivables, (ii) the timing of payments and (iii) lower purchases of
inventory. Net cash provided by operating activities was partially offset by
higher income tax and interest payments.

Investing activities - Net cash used in investing activities during 2019 primarily consisted of capital expenditures, partially offset by proceeds from the disposal of property, fixtures and equipment and proceeds from sale-leaseback transactions.



Net cash used in investing activities during 2018 primarily consisted of capital
expenditures, partially offset by proceeds from sale-leaseback transactions and
proceeds from the disposal of property, fixtures and equipment.

Financing activities - Net cash used in financing activities during 2019 primarily consisted of the following: (i) the repurchase of common stock, (ii) payment of cash dividends on our common stock, (iii) the net repayment of long-term debt and (iv) partner equity plan payments.



Net cash used in financing activities during 2018 primarily consisted of the
following: (i) the repurchase of common stock, (ii) payment of cash dividends on
our common stock, (iii) the net repayment of long-term debt and (iv) partner

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

equity plan payments. Net cash used in financing activities was partially offset by net proceeds from share-based compensation.

FINANCIAL CONDITION

Following is a summary of our current assets, current liabilities and working capital (deficit) as of the periods indicated:


                               DECEMBER 29,      DECEMBER 30,
(dollars in thousands)             2019              2018
Current assets                $     340,468     $     335,483
Current liabilities                 962,021           791,039

Working capital (deficit) (1) $ (621,553 ) $ (455,556 )

_________________

(1) During fiscal year 2019, net working capital (deficit) was negatively


       impacted by the recognition of approximately $170 million of current lease
       liabilities as a result of the adoption of the new lease accounting
       standard.



Working capital (deficit) includes: (i) Unearned revenue primarily from
unredeemed gift cards of $369.3 million and $342.7 million as of December 29,
2019 and December 30, 2018, respectively and (ii) current operating lease
liabilities of $171.9 million as of December 29, 2019, with the corresponding
operating right-of-use assets recorded as non-current on our Consolidated
Balance Sheet. We have, and in the future may continue to have, negative working
capital balances (as is common for many restaurant companies). We operate
successfully with negative working capital because cash collected on restaurant
sales is typically received before payment is due on our current liabilities,
and our inventory turnover rates require relatively low investment in
inventories. Additionally, ongoing cash flows from restaurant operations and
gift card sales are used to service debt obligations and make capital
expenditures.

Deferred Compensation Programs - Certain Restaurant Managing Partners and Chef
Partners in the U.S. ("U.S. Partners") participate in deferred compensation
programs that are subject to the rules of Section 409A of the Internal Revenue
Code. The deferred compensation obligation due under these plans was $49.0
million and $69.6 million as of December 29, 2019 and December 30, 2018,
respectively. We invest in various corporate-owned life insurance policies,
which are held within an irrevocable grantor or "rabbi" trust account for
settlement of our obligations under these deferred compensation plans. The rabbi
trust is funded through our voluntary contributions. The unfunded obligation was
$9.1 million and $26.3 million as of December 29, 2019 and December 30, 2018,
respectively.

We use working capital to fund the deferred compensation plans and currently
expect annual cash funding of $9.0 million to $11.0 million in 2020. Actual
funding of the deferred compensation obligations and future funding requirements
may vary significantly depending on the actual performance compared to targets,
timing of deferred payments of partner contracts, forfeiture rates, number of
partner participants, growth of partner investments and our funding strategy.

Other Compensation Programs - Certain U.S. Partners participate in a non-qualified long-term compensation program that we fund as the obligation for each participant becomes due.

DIVIDENDS AND SHARE REPURCHASES

Dividends - In 2019 and 2018, we declared and paid quarterly cash dividends of $0.10 and $0.09 per share, respectively.



In February 2020, our Board declared a quarterly cash dividend of $0.20 per
share, payable on March 13, 2020. Future dividend payments are dependent on our
earnings, financial condition, capital expenditure requirements, surplus and
other factors that our Board considers relevant.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

Share Repurchases - Following is a summary of our share repurchase programs as of December 29, 2019 (dollars in thousands):


                      BOARD

SHARE REPURCHASE APPROVAL


    PROGRAM            DATE         AUTHORIZED        REPURCHASED        CANCELED         REMAINING
                   December 12,
2014               2014           $     100,000     $     100,000     $          -     $           -
                   August 3,
2015               2015           $     100,000            69,999     $     30,001     $           -
                   February 12,
2016               2016           $     250,000           139,892     $    110,108     $           -
                   July 26,
July 2016          2016           $     300,000           247,731     $     52,269     $           -
                   April 21,
2017               2017           $     250,000           195,000     $     55,000     $           -
                   February 16,
2018               2018           $     150,000           113,967     $     36,033     $           -
                   February 12,
2019               2019           $     150,000           106,992     $          -     $      43,008
Total share repurchase programs                     $     973,581



The following table presents our dividends and share repurchases for the periods
indicated:
(dollars in thousands)  DIVIDENDS PAID      SHARE REPURCHASES (1)        TOTAL
Fiscal year 2019       $         35,734    $               106,992    $   142,726
Fiscal year 2018                 33,312                    113,967        147,279
Fiscal year 2017                 30,988                    272,736        303,724
Fiscal year 2016                 31,379                    309,887        341,266
Fiscal year 2015                 29,332                    169,999        199,331
Total                  $        160,745    $               973,581    $ 1,134,326


________________

(1) Excludes share repurchases for the settlement of taxes related to equity


       awards of $180, $447 and $770 for fiscal years 2017, 2016 and 2015,
       respectively.



Our ability to pay dividends and make share repurchases is dependent on our
ability to obtain funds from our subsidiaries, have access to our revolving
credit facility and the existence of surplus. Based on our Credit Agreement,
restricted dividend payments can be made on an unlimited basis provided we are
compliant with our debt covenants.

OFF-BALANCE SHEET ARRANGEMENTS

None.


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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

OTHER MATERIAL COMMITMENTS

Our operating lease obligations, debt obligations, contractual obligations and commitments as of December 29, 2019 are summarized in the following table:


                                                           PAYMENTS DUE BY 

PERIOD


                                                  LESS THAN          1-3            3-5         MORE THAN
(dollars in thousands)               TOTAL          1 YEAR          YEARS          YEARS         5 YEARS
Recorded Contractual Obligations
Operating leases (1)             $ 2,643,642     $  179,168     $   381,854     $ 364,911     $ 1,717,709
Long-term debt (2)                 1,048,891         26,462       1,022,429             -               -
Deferred compensation and other
partner obligations (3)               70,270         22,440          30,201         9,466           8,163
Other recorded contractual
obligations (4)                       23,640          4,559           4,267         1,963          12,851
Unrecorded Contractual
Obligations
Interest (5)                         128,150         44,764          83,386             -               -
Purchase obligations (6)             312,033        217,668          55,858        35,540           2,967
Total contractual obligations    $ 4,226,626     $  495,061     $ 1,577,995     $ 411,880     $ 1,741,690


____________________

(1)    Amounts represent undiscounted future minimum rental commitments under
       non-cancelable operating leases. Includes $1.0 billion related to lease
       renewal options that are reasonably certain of exercise.


(2)    Includes finance lease obligations. Amount is net of unamortized debt
       issuance costs and discount of $2.7 million.

(3) Includes deferred compensation obligations, deposits and other accrued

obligations due to our restaurant partners. Timing and amounts of payments

may vary significantly based on employee turnover, return of deposits and

changes to buyout values.

(4) Includes other long-term liabilities, primarily consisting of non-partner

deferred compensation obligations. Unrecognized tax benefits are excluded

from this table since it is not possible to estimate when these future

payments will occur.

(5) Projected future interest payments on long-term debt are based on interest

rates in effect as of December 29, 2019 and assume only scheduled

principal payments. Estimated interest expense includes the impact of our

variable-to-fixed interest rate swap agreements.

(6) Purchase obligations include agreements to purchase goods or services that

are enforceable, legally binding and specify all significant terms,

including fixed or minimum quantities to be purchased; fixed, minimum or

variable price provisions; and the approximate timing of the transaction.

We have purchase obligations with various vendors that consist primarily


       of inventory, advertising, restaurant-level service contracts and
       technology.


Critical Accounting Policies and Estimates



Our discussion and analysis of our financial condition and results of operations
are based upon our consolidated financial statements, which have been prepared
in accordance with U.S. GAAP. The preparation of these accompanying consolidated
financial statements requires us to make estimates and judgments that affect the
reported amounts of assets, liabilities, revenues and expenses, and related
disclosure of contingent assets and liabilities during the reporting period. We
base our estimates on historical experience and on various other assumptions
that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying value of assets and
liabilities that are not readily apparent from other sources. Actual results may
differ from these estimates under different assumptions or conditions. We
consider an accounting estimate to be critical if it requires assumptions to be
made and changes in these assumptions could have a material impact on our
consolidated financial condition or results of operations.

Impairment or Disposal of Long-Lived Assets - Long-lived assets are reviewed for
impairment whenever events or changes in circumstances indicate that the
carrying value may not be recoverable. The evaluation is performed at the lowest
level of identifiable cash flows independent of other assets. For long-lived
assets deployed at our restaurants, we review for impairment at the individual
restaurant level.

When evaluating for impairment, the total future undiscounted cash flows
expected to be generated by the assets are compared to the carrying amount. If
the total future undiscounted cash flows expected to be generated by the assets
are less than the carrying amount, this may be an indicator of impairment. An
impairment loss is recognized in earnings

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


when the asset's carrying value exceeds its estimated fair value. Fair value is
generally estimated using a discounted cash flow model. The key estimates and
assumptions used in this model are future cash flow estimates, with material
changes generally driven by changes in expected use, and the discount rate.

Goodwill and Indefinite-Lived Intangible Assets - Goodwill and indefinite-lived intangible assets are tested for impairment annually in the second fiscal quarter, or whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.



We may elect to perform a qualitative assessment to determine whether it is more
likely than not that a reporting unit is impaired. In considering the
qualitative approach, we evaluate factors including, but not limited to,
macro-economic conditions, market and industry conditions, commodity cost
fluctuations, competitive environment, share price performance, results of prior
impairment tests, operational stability and the overall financial performance of
the reporting units.

If the qualitative assessment is not performed or if we determine that it is not
more likely than not that the fair value of the reporting unit exceeds the
carrying value, the fair value of the reporting unit is calculated. Fair value
of a reporting unit is the price a willing buyer would pay for the reporting
unit and is estimated by utilizing a weighted average of the income approach,
using a discounted cash flow model, and the market approach including the
guideline public company method and guideline transaction method. The key
estimates and assumptions used in these models are future cash flow estimates,
which are heavily influenced by revenue growth rates, operating margins and
capital expenditures. The fair value of the trade name is determined through a
relief from royalty method.

The carrying value of the reporting unit is compared to its estimated fair value, with any excess of carrying value over fair value deemed to be an indicator of impairment.



The carrying value of goodwill as of December 29, 2019 was $288.4 million, which
related to our U.S. and international reporting units. We performed our annual
impairment test in the second quarter of 2019 by utilizing the qualitative
approach and determined that there were no events or circumstances to indicate
that it was more likely than not that the fair value of our reporting units was
less than their carrying values.

Sales declines at our restaurants, unplanned increases in commodity or labor
costs, deterioration in overall economic conditions and challenges in the
restaurant industry may result in future impairment charges. It is possible that
changes in circumstances or changes in our judgments, assumptions and estimates
could result in an impairment charge of a portion or all of our goodwill or
other intangible assets.

Leases - On December 31, 2018, we adopted Accounting Standards Update ("ASU")
No. 2016-02: Leases (Topic 842) ("ASU No. 2016-02") and its applicable
amendments (the "new lease standard"), as described in detail within Note 2 -
Summary of Significant Accounting Policies of the Notes to Consolidated
Financial Statements. Upon adoption, we recognized right-of-use assets of $1.3
billion and corresponding lease liabilities of $1.5 billion.

We use judgment to determine the reasonably certain lease term, which in turn,
impacts the applicable incremental borrowing rate ("IBR") used to calculate the
initial lease liability for each portfolio of leases. We determined the present
value of the lease liabilities by using a country specific IBR and applying a
single rate to the respective portfolio of leases based on term, regardless of
the underlying asset type.

The reasonably certain lease term used in the evaluation of existing leases at
transition and new leases after adoption of the new lease standard includes
renewal option periods only in instances in which the exercise of the renewal
option is reasonably certain because failure to exercise such an option would
result in an economic penalty. Such an economic penalty would typically result
from having to abandon a building or equipment with remaining economic value
upon vacating a property.

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued


We use our estimated IBR, which is derived from information available at the
lease commencement date, in determining the present value of lease payments. We
give consideration to market data as well as publicly available data for
instruments with similar characteristics when calculating our IBR.

At the inception of each lease, we evaluate the property and the lease to
determine whether the lease is an operating lease or a financing lease. This
lease accounting evaluation may require significant judgment in determining the
fair value and useful life of the leased property and the appropriate reasonably
certain lease term. These judgments may produce materially different amounts of
rent expense in a given reporting period than would be reported if different
assumed lease terms were used.

Insurance Reserves - We carry insurance programs with specific retention levels
or high per-claim deductibles for a significant portion of expected losses under
our workers' compensation, general or liquor liability, health, property and
management liability insurance programs. For some programs, we maintain
stop-loss coverage to limit the exposure relating to certain risks.

We record a liability for all unresolved claims and for an estimate of incurred
but not reported claims at the anticipated cost that falls below our specified
retention levels or per-claim deductible amounts. Our liability for insurance
claims was $54.3 million and $55.8 million as of December 29, 2019 and
December 30, 2018, respectively. In establishing our reserves, we consider
certain actuarial assumptions and judgments regarding economic conditions, the
frequency and severity of claims and claim development history and settlement
practices. Reserves recorded for workers' compensation and general or liquor
liability claims are discounted using the average of the one-year and five-year
risk-free rate of monetary assets that have comparable maturities.

If actual results are not consistent with our estimates or assumptions, we may
be exposed to losses or gains that could be material. A 50 basis point change in
the discount rate in our insurance claim liabilities as of December 29, 2019,
would have affected net earnings by $0.8 million in 2019.

Stock-Based Compensation - We have a stock-based compensation plan that permits
the grant of stock options, stock appreciation rights, restricted stock units,
performance awards and other stock-based awards to our management and other key
employees. We account for our stock-based employee compensation using a fair
value-based method of accounting.

We use the Black-Scholes option pricing model to estimate the weighted-average
grant date fair value of stock options granted. Expected volatility is based on
historical volatility of our stock. The expected term of options granted
represents the period of time that options granted are expected to be
outstanding. Expected term is estimated based on historical exercise experience
of our stock options. Dividend yield is the level of dividends expected to be
paid on our common stock over the expected term of our options. The risk-free
rate for periods within the expected life of the option is based on the U.S.
Treasury yield curve in effect as of the grant date. Forfeitures of share-based
compensation awards are recognized as they occur.

Estimates and assumptions are based upon information currently available,
including historical experience and current business and economic conditions. A
simultaneous 10% change in our volatility, forfeiture rate, weighted-average
risk-free interest rate, dividend rate and term of grant in our stock option
pricing model for 2019 would not have a material effect on net income.

Our performance-based share units ("PSUs") require assumptions regarding the
likelihood of achieving certain Company performance criteria set forth in the
award agreements. Assumptions used in our assessment are consistent with our
internal forecasts and operating plans.

If we assumed that the PSU performance conditions for stock-based awards were
not met, stock-based compensation expense would have decreased by $10.5 million
for 2019, including reversal of expense recorded in prior years. If we

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                             BLOOMIN' BRANDS, INC.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Continued

assumed that all granted PSU share awards met or will meet their maximum threshold, expense would have increased by $1.7 million for 2019.



Income Taxes - Deferred tax assets and liabilities are recognized based on the
differences between the financial statement carrying amounts of assets and
liabilities and their respective tax basis. Deferred tax assets and liabilities
are measured using the tax rates, based on certain judgments regarding enacted
tax laws and published guidance, in effect in the years in which we expect those
temporary differences to reverse. As of December 29, 2019, tax loss
carryforwards and credit carryforwards that do not have a valuation allowance
are expected to be recoverable within the applicable statutory expiration
periods. We currently expect to utilize general business tax credit
carryforwards within a four to six year period. However, our ability to utilize
these tax credits could be adversely impacted by, among other items, a future
"ownership change" as defined under Section 382 of the Internal Revenue Code. A
valuation allowance is established against the deferred tax assets when it is
more likely than not that some portion or all of the deferred taxes may not be
realized. Changes in assumptions regarding our level and composition of
earnings, tax laws or the deferred tax valuation allowance and the results of
tax audits, may materially impact the effective income tax rate.

Our income tax returns, like those of most companies, are periodically audited
by U.S. and foreign tax authorities. In determining taxable income, income or
loss before taxes is adjusted for differences between local tax laws and
generally accepted accounting principles. A tax benefit from an uncertain
position is recognized only if it is more likely than not that the position is
sustainable based on its technical merits. For uncertain tax positions that do
not meet this threshold, we recognize a liability. The liability for
unrecognized tax benefits requires significant management judgment regarding
exposures about our various tax positions. These assumptions and probabilities
are reviewed and updated based upon new information. An unfavorable tax
settlement generally requires the use of cash and an increase in the amount of
income tax expense we recognize.

Revenue Recognition - We sell gift cards to customers in our restaurants,
through our websites and through select third parties. A liability is initially
established for the value of the gift card when sold. We recognize revenue from
gift cards when the card is redeemed by the customer. There is uncertainty when
calculating gift card breakage, the amount of gift cards which will not be
redeemed, because management is required to make assumptions and to apply
judgment regarding the effects of future events. We recognize gift card breakage
revenue using estimates based on historical redemption patterns. If actual
redemptions vary from the estimated breakage, gift card breakage revenue may
differ from the amount recorded. We periodically update our estimates used for
breakage and apply that rate to gift card redemptions. A change in our breakage
rate estimates by 50 basis points would have resulted in an adjustment in our
breakage revenue of $2.0 million for 2019.

Recently Issued Financial Accounting Standards

For a description of recently issued Financial Accounting Standards that we adopted in 2019 and, that are applicable to us and likely to have material effect on our consolidated financial statements, but have not yet been adopted, see Note 2 - Summary of Significant Accounting Policies of the Notes to Consolidated Financial Statements of this Report.


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BLOOMIN' BRANDS, INC.

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