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MarketScreener Homepage  >  Equities  >  Nyse  >  Boeing Company (The)    BA

BOEING COMPANY (THE)

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Boeing : UK firm sees 737 MAX crisis wiping $12 billion off Boeing brand value

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04/15/2019 | 08:09am EDT
The company logo for Boeing is displayed on a screen on the floor of the NYSE in New York

PARIS (Reuters) - Negative publicity over the grounding of Boeing's 737 MAX jet following two fatal accidents is set to wipe $12 billion (£9 billion) off the value of the planemaker's brand, Brand Finance said.

The UK-based brand consultancy firm updated the estimate in response to a Reuters query after U.S. President Donald Trump urged Boeing in a tweet to fix and "rebrand" its troubled jetliner.

Brand Finance had previously estimated the damage to the value of Boeing's reputation at $7.5 billion immediately after the March 10 crash of an Ethiopian Airlines jetliner, the second fatal accident involving the same model in five months.

Boeing has the world’s most valuable aerospace brand, having seen the value of its overall corporate image rise by 61 percent to $32 billion in 2018, according to the same branding firm.

(Reporting by Tim Hepher; editing by Richard Lough)

Stocks mentioned in the article
ChangeLast1st jan.
BOEING COMPANY (THE) -1.04% 373.42 Delayed Quote.17.01%
VALUE8 0.71% 5.7 Delayed Quote.19.41%
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Financials (USD)
Sales 2019 93 681 M
EBIT 2019 10 456 M
Net income 2019 8 937 M
Debt 2019 10 100 M
Yield 2019 2,14%
P/E ratio 2019 24,2x
P/E ratio 2020 14,7x
EV / Sales2019 2,35x
EV / Sales2020 1,75x
Capitalization 210 B
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Technical analysis trends BOEING COMPANY (THE)
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Mean consensus OUTPERFORM
Number of Analysts 24
Average target price 417,91  $
Last Close Price 373,42  $
Spread / Highest target 33,9%
Spread / Average Target 11,9%
Spread / Lowest Target -19,7%
EPS Revisions
Managers
NameTitle
Dennis A. Muilenburg Chairman, President & Chief Executive Officer
Jenette E. Ramos Senior Vice President-Supply Chain & Operations
Gregory D. Smith CFO, EVP-Corporate Development & Strategy
Theodore Colbert Chief Information Officer & SVP-Data Analytics
Gregory L. Hyslop CTO, Senior VP-Engineering, Test & Technology
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