Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nyse  >  Boeing Company (The)    BA

BOEING COMPANY (THE)

(BA)
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Boeing : UK firm sees 737 MAX crisis wiping $12 billion off Boeing brand value

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/15/2019 | 08:09am EDT
The company logo for Boeing is displayed on a screen on the floor of the NYSE in New York

PARIS (Reuters) - Negative publicity over the grounding of Boeing's 737 MAX jet following two fatal accidents is set to wipe $12 billion (£9 billion) off the value of the planemaker's brand, Brand Finance said.

The UK-based brand consultancy firm updated the estimate in response to a Reuters query after U.S. President Donald Trump urged Boeing in a tweet to fix and "rebrand" its troubled jetliner.

Brand Finance had previously estimated the damage to the value of Boeing's reputation at $7.5 billion immediately after the March 10 crash of an Ethiopian Airlines jetliner, the second fatal accident involving the same model in five months.

Boeing has the world’s most valuable aerospace brand, having seen the value of its overall corporate image rise by 61 percent to $32 billion in 2018, according to the same branding firm.

(Reporting by Tim Hepher; editing by Richard Lough)

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on BOEING COMPANY (THE)
12:22pBOEING : abandons financial outlook, sees $1 billion in extra cost on 737 MAX
RE
12:21pBOEING : abandons financial outlook, sees $1 billion in extra cost on 737 MAX
RE
11:33aMARKET SNAPSHOT: Stocks Edge Higher As Investors Parse Boeing, Caterpillar Ea..
DJ
11:09aBOEING : hives off 210 orders after Jet halts operations
RE
11:08aBOEING 737 MAX RETURN TO SERVICE PAC : Boeing CEO
RE
09:56aBOEING : Abandons 2019 Outlook After 737 MAX Groundings
AQ
09:34aBOEING : Forecasts Initial $1 Billion Hit From 737 MAX Troubles--3rd Update
DJ
09:32aBOEING : Thinking about buying stock in Aurora Cannabis Inc., Akari Therapeutics..
PR
09:08aGLOBAL MARKETS LIVE : Samsung, Wirecard, Boeing, Nissan…
08:46aBOEING : Forecasts $1bn 737 Hit
DJ
More news
Financials ($)
Sales 2019 104 B
EBIT 2019 12 236 M
Net income 2019 10 735 M
Debt 2019 5 029 M
Yield 2019 2,16%
P/E ratio 2019 20,23
P/E ratio 2020 15,17
EV / Sales 2019 2,08x
EV / Sales 2020 1,81x
Capitalization 211 B
Chart BOEING COMPANY (THE)
Duration : Period :
Boeing Company (The) Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends BOEING COMPANY (THE)
Short TermMid-TermLong Term
TrendsNeutralBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 25
Average target price 427 $
Spread / Average Target 14%
EPS Revisions
Managers
NameTitle
Dennis A. Muilenburg Chairman, President & Chief Executive Officer
Jenette E. Ramos Senior Vice President-Supply Chain & Operations
Gregory D. Smith CFO, EVP-Corporate Development & Strategy
Theodore Colbert Chief Information Officer & SVP-Data Analytics
Gregory L. Hyslop CTO, Senior VP-Engineering, Test & Technology
Sector and Competitors
1st jan.Capitalization (M$)
BOEING COMPANY (THE)15.98%211 128
AIRBUS SE46.26%106 920
TEXTRON17.24%12 693
DASSAULT AVIATION8.10%12 193
AVIC ELECTROMECHANICAL SYSTEMS CO LTD--.--%4 177
AVIC HELICOPTER CO LTD15.60%3 787