Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Toronto Stock Exchange  >  Bombardier Inc.    BBD.B   CA0977512007

BOMBARDIER INC.

(BBD.B)
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsPress ReleasesOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Bombardier unveils revamped small business jet to compete with Embraer

share with twitter share with LinkedIn share with facebook
share via e-mail
0
10/21/2019 | 11:11pm EST

LAS VEGAS (Reuters) - Bombardier on Monday unveiled its revamped Liberty Learjet 75 corporate plane, betting that extra legroom and a lower price tag would help the Canadian company beat back competition from Embraer SA's market leading model.

Bombardier and Embraer are both turning to their corporate jet divisions for growth after shedding control of their commercial aviation programs.

"It's more space, and more performance (than competitors) with similar cost and operating cost," Mischa Loeffler, manager for product planning at Bombardier Aviation told Reuters at Monday's unveiling of a mock-up model of the plane for the news media. The unveiling came ahead of the world's largest business jet show, which kicks off on Tuesday.

The soft-selling Learjet, Bombardier's smallest business aircraft, is now trailing Embraer's market-leading Phenom line, according to industry data.

Montreal-based Bombardier is expanding its offering of higher-margin, large-cabin business jets, with the launch of the Global 7500, 6500 and 5500 to compete with top-of-the-line models from rivals Gulfstream and France's Dassault Aviation.

In its latest forecast, Honeywell is expecting up to 7,600 new business jet deliveries worth $248 billion from 2020 to 2029, fueled by demand from corporate flight departments and the introduction of new models.

After years of tepid demand, and analyst speculation that the Learjet line was up for sale, Bombardier sees the lower-priced Liberty as a strategy to boost demand in a market dominated by lower-priced jets from Brazil's Embraer, Textron's Cessna and Pilatus Aircraft.

According to the latest shipment data from the General Aviation Manufacturers Association (GAMA), Embraer delivered 27 Phenoms during the first half of 2019 compared with four Learjet deliveries for Bombardier.

Jay Beever, vice president for design operations at Embraer Executive Jets, told Reuters the Learjet was part of an "industry sparring match," which he said would benefit customers with improved designs.

The Learjet 75, which seats up to seven, listed in 2018 for $13 million compared with just over $9 million for the Phenom.

Bombardier has lowered the Liberty Learjet's list price to $9.9 million this year, by removing once standard equipment like the auxiliary power unit (APU).

"At the end of the day, it is a combination of ownership plus operating costs and dispatch reliability that are of particular importance to owners (and) operators in this part of the market," said aviation analyst Rolland Vincent.

But cutting the price could hurt residual values of the Learjet 75, which already lose more than half of their value after five years, according to industry pricing data, he warned.

Analyst Richard Aboulafia said the Liberty Learjet would help keep the line viable but added that it was unlikely to win a big chunk of the market back from Embraer.

The "Phenom 300 looks safe," Aboulafia said.

(Reporting By Allison Lampert in Las Vegas; Editing by Denny Thomas and Tom Brown)

By Allison Lampert

Stocks treated in this article : Dassault Aviation, Bombardier Inc., EMBRAER S.A.
Stocks mentioned in the article
ChangeLast1st jan.
BOMBARDIER INC. -6.28% 1.94 Delayed Quote.-4.43%
DASSAULT AVIATION -0.31% 1267 Real-time Quote.5.04%
EMBRAER S.A. -3.43% 17.19 End-of-day quote.-20.76%
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on BOMBARDIER INC.
11/12Airbus says could stretch A220 airliner, but has no current plan to do so
RE
11/12SNC LAVALIN : Canada pension fund Caisse CEO Sabia to quit earlier than planned
RE
11/06Bombardier's Thought-provoking Safety Standdown 2019 Shines the Light on Elev..
GL
11/06BOMBARDIER : says to deliver all Swiss Railways trains by mid-2021
RE
11/05TSX rises 0.07% to 16,681.92
RE
11/04TSX rises 0.47% to 16,672.25
RE
11/01CANADA STOCKS - TSX rises 0.67% to 16,594.07
RE
11/01BOMBARDIER : Announces Definitive Agreement to Sell Aerostructures Business to S..
AQ
11/01Boeing Supplier Spirit Looks Beyond MAX -- WSJ
DJ
11/01THAT'S THE SPIRIT : US firm snaps up Bombardier's Belfast plant
AQ
More news
Financials (USD)
Sales 2019 16 607 M
EBIT 2019 784 M
Net income 2019 -74,1 M
Debt 2019 6 147 M
Yield 2019 0,16%
P/E ratio 2019 -49,8x
P/E ratio 2020 25,2x
EV / Sales2019 0,58x
EV / Sales2020 0,49x
Capitalization 3 481 M
Chart BOMBARDIER INC.
Duration : Period :
Bombardier Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends BOMBARDIER INC.
Short TermMid-TermLong Term
TrendsBullishNeutralBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 19
Average target price 2,20  $
Last Close Price 1,46  $
Spread / Highest target 108%
Spread / Average Target 50,2%
Spread / Lowest Target -6,48%
EPS Revisions
Managers
NameTitle
Alain M. Bellemare President, Chief Executive Officer & Director
Pierre Beaudoin Chairman
John Di Bert Chief Financial Officer & Senior Vice President
François Caza Chief Technology Officer
Ernest Jeffrey Hutchinson Chief Information Officer
Sector and Competitors
1st jan.Capitalization (M$)
BOMBARDIER INC.-4.43%3 483
UNITED TECHNOLOGIES CORPORATION39.20%126 612
LOCKHEED MARTIN CORPORATION47.53%107 128
RAYTHEON41.43%59 965
NORTHROP GRUMMAN CORPORATION42.92%57 979
GENERAL DYNAMICS CORPORATION17.26%52 405