Bonmarche : Exercise of Options and Director Dealing

16 August 2018

Bonmarché Holdings plc

('Bonmarché' or the 'Company')

Exercise of Options and Director Dealing

Bonmarché, one of the UK's largest women's value retailers, announces that it was informed on 15 August 2018 that Helen Connolly, Chief Executive Officer, exercised share awards over ordinary shares of 1.0 pence each in the capital of the Company ('Ordinary Shares') as outlined below:

Number of Options Exercised (Joining Awards)	Vesting Date
31,191	1 March 2018

On 15 August 2018, Helen Connolly sold 14,691 shares at a price of 1.12 pence per Ordinary Share to fund the tax liability due as a result of the exercised share awards. Following this transaction, Helen Connolly has an interest in a total of 42,542 Ordinary Shares, representing approximately 0.09 per cent. of the Company's issued share capital.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Helen Connolly
2	Reason for notification
a)	Position / status	Chief Executive Officer
b)	Initial notification / Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bonmarché Holdings plc
b)	LEI	213380022WC23QGTTAF58
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument. Identification code	Ordinary shares of 1 pence each GB00BF8H6F45
b)	Nature of the transaction	Exercise of share awards
c)	Price(s) and volumes(s)	Price(s) Volumes(s) Nil 31,191
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	15 August 2018
f)	Place of the transaction	Outside of a trading value

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Helen Connolly
2	Reason for notification
a)	Position / status	Chief Executive Officer
b)	Initial notification / Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bonmarché Holdings plc
b)	LEI	213380022WC23QGTTAF58
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument. Identification code	Ordinary shares of 1 pence each GB00BF8H6F45
b)	Nature of the transaction	Sale of Ordinary Shares
c)	Price(s) and volumes(s)	Price(s) Volumes(s) 1.12 pence 14,691
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	15 August 2018
f)	Place of the transaction	LSE

Enquiries:

Bonmarché Holdings plc Caroline Farbridge, Company Secretary	c/o FTI [phone]
FTI Consulting - Communications adviser Jonathon Brill Eleanor Purdon	[phone]