For Immediate Release

9 January 2015

boohoo.com plc

("boohoo" or the "Company")

Directors' Dealings

boohoo.com plc (AIM: BOO), one of the UK's largest pure-play online, own brand fashion retailers announces the following dealings in the Company's ordinary shares of 1 pence each ("Ordinary Shares") by Peter Williams (Non-Executive Chairman) David Forbes (Non-Executive Director), Stephen Morana (Non-Executive Director), and Mark Newton Jones (Non-Executive Director). The dealings took place and were notified to the Company on 8 January 2015.

Name

Ordinary shares purchased

Price per Ordinary Share

Ordinary shares held post transaction

Percentage of Issued Share Capital

Number of Ordinary Shares under Option

Peter Williams

100,000

22.43p

400,000

0.04%

1,900,000

David Forbes

200,000

23.00p

240,000

0.02%

0

Stephen Morana

179,098

22.25p

379,098

0.03%

500,000

Mark Newton Jones

109,467

22.7801p

309,467

0.03%

700,000

boohoo.com plc

Mahmud Kamani, Joint Chief Executive

Carol Kane, Joint Chief Executive

Neil Catto, Chief Financial Officer

Benjamin Robertson, Investor Relations

c/o Buchanan Tel: +44 (0)20 7466 5000

ben.robertson@boohoo.com

Tel: +44 77 6851 1056

Buchanan - Financial PR adviser

Richard Oldworth

Helen Chan

Gabriella Clinkard

Tel: +44 (0)20 7466 5000

boohoo@buchanan.uk.com

Zeus Capital - Nominated adviser and broker

Nick Cowles

Andrew Jones

John Goold

Tel: +44 (0)161 831 1512

Tel: +44 (0)20 7533 7727

About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own brand, international e-tailers, boohoo.com has quickly evolved into a global fashion leader of its generation.  Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.


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