Boohoo : SAYE Share Scheme 2019

For Immediate Release

1 November 2019

boohoo group plc

('boohoo' or the 'Company' and together with its subsidiaries the 'Group' or 'the boohoo group')

SAYE Share Scheme 2019

boohoo group plc (AIM: BOO)announces the grant of options to employees as part of its Save As You Earn ('SAYE') share scheme for 2019. The scheme is open to all employees, giving them the opportunity to participate in the future growth of the Company via share option arrangements.

Eligible employees were invited to subscribe for options over Ordinary Shares with an exercise price of 216.92 pence, a 20% discount to the closing middle market price of the Ordinary Shares on 4 October 2019, the day before the invitation to participate was made. The options have a contract start date of 1 December 2019 and are exercisable between 1 December 2022 and 31 May 2023.

A total of 791 employees elected to participate, and pursuant to these elections a total of 2,017,468 options over Ordinary Shares were issued on 30 October 2019 equating to 0.18% of the current issued share capital.

John Lyttle, Chief Executive Officer and Neil Catto, Chief Financial Officer, are participants in the Company's SAYE scheme and are included in the total figures above. Their individual option grants pursuant to this year's SAYE scheme are 8,297 shares each.

As a result of these option grants, John and Neil's interest in Ordinary Shares is as follows:

Director	Shares held beneficially	Shares held under option schemes	Shares held under SIP	Shares under option in SAYE	Total interest	% of issued share capital
John Lyttle	-	357,446	884	8,297	366,627	0.031%
Neil Catto	64,773	671,603	11,393	17,434	765,203	0.066%

Following these grants the Company has a total of 38,975,249 Shares under option representing approximately 3.343% of the issued ordinary share capital of the Company.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	John Lyttle
2	Reason for the notification
a)	Position/status	CEO
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	boohoo group plc
b)	LEI	213800SZF3KFCECWY243
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p ISIN: JE00BG6L7297
b)	Nature of the transaction	Grant of options under the Company's Save As You Earn Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £2.1692 8297
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	30 October 2019
f)	Place of the transaction	Off market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Neil Catto
2	Reason for the notification
a)	Position/status	CFO
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	boohoo group plc
b)	LEI	213800SZF3KFCECWY243
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p ISIN: JE00BG6L7297
b)	Nature of the transaction	Grant of options under the Company's Save As You Earn Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) £2.1692 8297
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	30 October 2019
f)	Place of the transaction	Off market

Enquiries
boohoo group plc
Neil Catto, Chief Financial Officer	Tel: [phone]
Alistair Davies, Investor Relations	Tel: [phone]
Clara Melia, Investor Relations	Tel: [phone]
Zeus Capital - Nominated adviser and joint broker
Nick Cowles/Andrew Jones (Corporate Finance)	Tel: [phone]
John Goold/Benjamin Robertson (Corporate Broking)	Tel: [phone]
Jefferies Hoare Govett - Joint broker
Philip Noblet/Max Jones	Tel: [phone]
Buchanan - Financial PR adviser	[e-mail]
Richard Oldworth/Kim Looringh-van Beeck/Toto Berger	Tel: [phone]

About boohoo group plc

'Leading the fashion eCommerce market'

Founded in Manchester in 2006, boohoo is an inclusive and innovative brand targeting young, value-orientated customers. For 13 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear, through boohooMAN.

In early 2017 the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. In March 2019 the group acquired the MissPap brand and in August 2019, the Karen Millen and Coast brands, all complementary to the group's scalable multi-brand platform. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. These investment propositions have helped us grow from a single brand, into a major multi-brand online retailer, leading the fashion eCommerce market for 16 to 40-year-olds around the world. As at 31 August 2019, the boohoo group had around 13 million active customers across all its brands around the world.