Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nyse  >  Boston Beer Company Inc    SAM

BOSTON BEER COMPANY INC (SAM)
My previous session
Most popular
  Report  
Real-time Quote. Real-time Cboe BZX - 10/19 07:41:47 pm
269.71 USD   +3.06%
08/07BOSTON BEER COM : Good timing to anticipate a continuation of the tr..
07/27BOSTON BEER : 2Q Earnings Snapshot
AQ
07/26BOSTON BEER : Reports Second Quarter 2018 Results
PR
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsTweets

Boston Beer : Sam Adams opens new tap room featuring exclusive 'New England IPA,' other craft beers

share with twitter share with LinkedIn share with facebook
share via e-mail
0
11/10/2017 | 05:50pm CEST

Nov. 10--Made in Massachusetts is an ongoing feature taking you inside the products made right here in the Bay State and the people who make them.

_____________

These days, craft beer is much more than a hoppy -- erm, hobby -- to the brewing industry. The practice of distilling limited batches of inimitable brews is now a staple in tap rooms across the country, especially in Massachusetts.

Samuel Adams, the flagship brand of the Boston Beer Company, drove the craft beer trend when it first opened more than three decades ago. Since the brand's inception in 1984, the lust for brewers to dive into unchartered territory has grown wildly. Times have changed -- namely, the supreme reign of the Indian Pale Ale.

And while its original Boston Lager remains a top-selling fixture, Sam Adams is all in on this new, heightened era of craft beer. Its brand new tap room in Jamaica Plain is proof.

The tap room on Germania Street, located next to the Sam Adams Brewery, beer garden and "Bier Keller" (or beer cellar), opens to the public on Friday after nearly one year of planning and construction. The space feels both rustic and urban with its long wooden tables, brick walls and uniform hanging lights. Its main purpose? To feature one-of-a-kind brews for patrons new and old.

"In the long time I've been a brewer, the craft drinker has evolved so much," Jennifer Glanville, a Sam Adams brewer of 16 years, said Thursday night after ceremoniously cutting a red ribbon to celebrate the tap room's opening. Glanville recalled when she first invented craft beers for friends and family who would tell her -- "ah, we're good. We don't want to try that."

"As the craft drinker has evolved, it's given us as brewers an opportunity to really continue our experimentation and innovation," Glanville said. "This room brings this to life."

She and Megan Parisi, Head Brewer of the Sam Adams nano brewery, detailed the many hours and processes it took to perfect the list of beers on draft at the tap room. Such champion beers included the New England IPA and the 2015 Vintage American Kriek, a Belgian Cherry Ale.

Parisi spoke excitedly about the New England IPA, a 6.8-percent beer that she described as crisper and less bitter than its west coast counterparts. Instead of emphasizing the bitterness of many IPAs, Parisi said this brew "kind of just deliver[s] all of the best things about the hops."

Other spunky brews include the American Kriek and Nitro Fat Jack -- a double pumpkin beer made using hundreds of pumpkins brought over from the Commonwealth Kitchen location across the street from the brewery.

With its innovative beer, the tap room will operate as both a casual bar and event space, according to Glanville.

"We love suggestions because we really want to make this a space where everybody has things that they love to do," Glanville said, using the board games and table games around the room as examples.

Those who want to take their craft beer a step further will want to visit the Bier Keller just a short walk away from the tap room. The Keller, once a dirt and cement storage space for landscaping equipment, was slated to host offices for Sam Adams before Glanville proposed making an old-fashioned beer cellar instead.

Dim hanging lights reveal barrels upon barrels lining the edges of the room. Sam Adams was one of the first American brewers to practice barrel-aging, the time-consuming process that led to the invention of Utopias in 2001. Now produced in limited quantities each year (this year's batch knocked in at just under 29 percent alcohol), a glass of the barrel-aged Utopias sips more like a cognac than a beer.

"Every year's release of Utopias has a different blend in it of all of the years' prior," Glanville said in the Bier Keller.

From Monday through Friday, Sam Adams Brewery offers tours of the cellar, allowing guests to try three exclusive, barrel-aged brews paired with cheese from a local cheese monger.

The cellar even became physically intertwined with the beer: Boston Beer Company co-founder Jim Koch urged Glanville to search for yeast in what was, at the time, still a dusty basement. She dove into the mess of cobwebs to take test swabs, successfully finding viable yeast that was later used in some batches of the Kosmic Mother Funk Grand Kru beer.

Glanville lit up while talking about the processes behind her brew babies -- and she knows others will too.

"People can come in and ask about these beers and taste them," she said. "Drinkers want to learn more about what you're doing."

___

(c)2017 MassLive.com, Springfield, Mass.

Visit MassLive.com, Springfield, Mass. at www.masslive.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on BOSTON BEER COMPANY INC
08/16BOSTON BEER CO INC : Other Events (form 8-K)
AQ
08/09BOSTON BEER CO INC : Change in Directors or Principal Officers (form 8-K)
AQ
07/27BOSTON BEER : 2Q Earnings Snapshot
AQ
07/26BOSTON BEER : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RE..
AQ
07/26BOSTON BEER CO INC : Results of Operations and Financial Condition, Financial St..
AQ
07/26BOSTON BEER : Reports Second Quarter 2018 Results
PR
07/23BOSTON BEER COMPANY INC : half-yearly earnings release
07/17BOSTON BEER CO INC : Change in Directors or Principal Officers (form 8-K)
AQ
06/01BOSTON BEER : based beer maker to pay NY nearly $1 million fine
AQ
05/22BOSTON BEER CO INC : Submission of Matters to a Vote of Security Holders, Other ..
AQ
More news
News from SeekingAlpha
10/15Beverage stocks up ahead of Canada marijuana freedom 
10/05CONSTELLATION BRANDS : Alright, I'm Impressed 
09/27Explosive growth seen for cannabis-infused beverage market 
09/25Boston Beer Co. Is Overbought 
08/18AMC ENTERTAINMENT SHORTS : Cats On A Hot Tin Roof? 
Financials ($)
Sales 2018 974 M
EBIT 2018 121 M
Net income 2018 92,3 M
Finance 2018 65,0 M
Yield 2018 -
P/E ratio 2018 33,52
P/E ratio 2019 29,98
EV / Sales 2018 3,09x
EV / Sales 2019 2,85x
Capitalization 3 075 M
Chart BOSTON BEER COMPANY INC
Duration : Period :
Boston Beer Company Inc Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends BOSTON BEER COMPANY INC
Short TermMid-TermLong Term
TrendsBearishNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 10
Average target price 281 $
Spread / Average Target 7,5%
EPS Revisions
Managers
NameTitle
David A. Burwick President, Chief Executive Officer & Director
C. James Koch Chairman
Frank H. Smalla Chief Financial Officer & Treasurer
Jean-Michel Valette Lead Independent Director
Gregg A. Tanner Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
BOSTON BEER COMPANY INC38.51%3 075
ANHEUSER-BUSCH INBEV-21.74%142 135
AMBEV SA-19.49%70 487
HEINEKEN-12.60%51 838
KIRIN HOLDINGS CO LTD-6.08%21 575
ASAHI GROUP HOLDINGS LTD-12.82%20 900