London, 16 August 2012 (ASX: BVA) - Bravura Solutions
Limited (Bravura) - a leading global supplier of transfer
agency and wealth management software applications and
related professional services - today announced the
appointment of Alex Hofmann to its propositions team. Based
in Bravura's London office, Alex will be responsible
for growing the Sonata wealth management business in the
Europe, Middle East and Africa (EMEA) region. Alex will
report to Nick Parsons, Bravura's Business Development
Director.
Alex has over 12 years experience in the IT and financial
services industries. He joins from Calastone where he
worked as Sales Director for the cross-border transaction
network, leading the sales efforts across the UK, Ireland,
Isle of Man and the Channels Islands.
Parsons commented: "The appointment of Alex is an
important step forward in the development of our
propositions team capability and his sales experience will
be invaluable as we continue to focus on the wrap platform
market. We have made a significant and long-term investment
in Sonata, a modern technology solution that combines life
insurance, pensions and investment administration
capabilities across a single product
architecture."
Hofmann said: "This is an exciting new role and I am
delighted to be joining the team at a time of rapid
expansion. Sonata, our new wealth management software
solution is at the cutting-edge of wrap platform technology
and I look forward to helping Bravura to expand in the UK
and other territories.
"Advised assets held on UK platforms are estimated to be in
excess of £190 billion and this is likely to grow further
in the wake of the Retail Distribution Review. As the
platform market matures, advisers will place greater
emphasis on client service and the range of assets and
functionality which a platform can provide. Bravura
offers a scalable client-centric solution which improves
operational efficiency, enhances the client experience and
positions our clients for growth.
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