The Bridgestone group continues to provide social value and customer value to be a sustainable solutions company toward the year 2050. The Group is working to minimize the environmental footprint and has set a target to reduce water withdrawal by 35 percent by 2020 (per unit from a 2005 baseline1). In 2018, the Group exceeded its goal, reducing water withdrawal by 37 percent, reflecting significant improvements over the prior year. These efforts, combined with other initiatives that contribute to a sustainable society, resulted in Bridgestone's inclusion in the
In Our Way to Serve, the Group's global CSR commitment, it has defined three Priority Areas-Mobility, People, and Environment-to guide us as we employ innovation and solutions to improve the way people move, live, work and play. In addition, six Management Fundamentals, including procurement and human rights and labor practices, have been put forth as indispensable elements of a responsible company. Innovative initiatives are being implemented in these areas.
Bridgestone manages water withdrawal by unit of production volume and net sales for each business. A weighted average efficiency of the reduction is used as an index. The water withdrawal does not include the recycled water from third-parties and rainwater.
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