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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  British American Tobacco Plc    BATS   GB0002875804

BRITISH AMERICAN TOBACCO PLC

(BATS)
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British American Tobacco : Green light for Twisp acquisition to further drive BAT's strategic New Category growth

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08/14/2019 | 11:06am EDT

British American Tobacco is pleased to announce it has received approval from the South African Competition Commission for the acquisition of Twisp, a leading South African vaping products company. The transaction is expected to complete in early Q4 2019.

Twisp is the largest, multi-channel distributor of vaping products and flavours in South Africa. It has close to 70 dedicated stores nationally in prime locations, nationwide retailer distribution and a modern e-commerce platform, and has become the number one destination for adult consumers looking for potentially reduced-risk products in South Africa.

BAT leads the vaping category in Europe and has a strong presence in the US. This acquisition allows BAT to expand its geographical presence in a key market with Twisp's portfolio of innovative potentially reduced-risk products. It also expands BAT's existing consumer engagement strategy through ownership of an increasing retail footprint. Twisp's retail outlets will increase BAT's existing retail footprint of 110 outlets in the UK, around 100 outlets in Germany, and 636 outlets in Poland.

Kingsley Wheaton, Chief Marketing Officer, British American Tobacco, said: "Twisp in South Africa brilliantly complements our well-developed existing New Category retail footprint in Poland, the UK and Germany. This footprint is of strategic importance to our future; allowing us to develop direct-to-consumer relationships, gain substantial consumer insight and the ability to fast pilot and test new product lines from our New Category brands.

"Consistency in this retail footprint will be critical for consumer navigation, and the roll out of an homogeneous retail branded proposition has already commenced in Europe." Enquiries

Press Office

+44 (0) 20 7845 2888 (24 hours) | @BATPress

Investor Relations

Mike Nightingale / Rachael Brierley / John Harney

+44 (0) 20 7845 1180 / 1519 / 1263

.

(C) 2019 M2 COMMUNICATIONS, source M2 PressWIRE

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Financials (GBP)
Sales 2019 25 930 M
EBIT 2019 11 124 M
Net income 2019 6 690 M
Debt 2019 42 829 M
Yield 2019 7,01%
P/E ratio 2019 10,1x
P/E ratio 2020 8,90x
EV / Sales2019 4,32x
EV / Sales2020 4,00x
Capitalization 69 251 M
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Mean consensus OUTPERFORM
Number of Analysts 21
Average target price 3 559,43  GBp
Last Close Price 3 029,00  GBp
Spread / Highest target 58,5%
Spread / Average Target 17,5%
Spread / Lowest Target -26,6%
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Managers
NameTitle
Nicandro Durante Chief Executive Officer & Executive Director
Jack Marie Henry David Bowles Chief Executive Officer-Designate & Director
Richard George William Burrows Chairman
Alan Davy Director-Group Operations
John Benedict Stevens Executive Director & Finance Director
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