Britvic : and Pepsi Max® bring new twist to glassware

20 Sep 2018

London, UK, September 2018 - Pepsi MAX^® has added an eye-catching new twist to its glass design in the UK, which currently features on its popular glass bottle. The range is available now to customers in the UK Licensed sector.

Following the popularity of the globally iconic AXL glass bottle design, Pepsi MAX decided to launch the new glassware with the AXL design, to further align its brand identity across ranges. The design features the world-renowned Pepsi MAX logo at the top with the stand out twist at the bottom. The new glass aligns with the AXL glass bottle to cement the Pepsi brand design in consumer's minds, and help licensed operators offer a premium soft drinks experience.

Bruce Dallas, Marketing Director at Britvic GB, said: 'The introduction of our new glassware is something that we are very excited about. More than ever consumers are looking for authenticity from brands, so it's crucial for brands to align the look and feel of bottles and glassware worldwide and the new launch helps us to do this.

'The new branded glass will help to further increase brand presence in Licensed operators across the UK and put our brand at the forefront of customer's minds. We recommend operators serve Pepsi MAX over ice, with a wedge of lime, in the new glass for the perfect serve.'

For the latest news and updates visit www.sensationaldrinks.com and for more information about the new launch or to order please contact your sales representative.

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For further press information, please contact the Britvic team at Publicasity
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All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781

Notes to Editors

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Britvic

Britvic is one of the leading branded soft drinks businesses in Europe and South America. Britvic currently operates in and exports to over 50 countries, and is the largest supplier of branded still soft drinks in Great Britain ('GB') and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary, Dafruta and Bela Ischia.

The company combines its own leading brand portfolio including Robinsons, Purdey's, Drench, Tango, J2O, Fruit Shoot, Teisseire, Maguary, Dafruta, Bela Ischia, Ballygowan and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

Britvic's management team has successfully developed the business through a clear strategy of generating profitable growth in our core markets and international expansion, driven by innovation, investment in our business capability, and building trust and respect in the communities we serve and operate in. The strategy is based on creating and building a portfolio of scalable brands that offers drinks for kids, families, and adults, anywhere, at any time - helping to make everyone's every day moments more enjoyable.

Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.