Broadcom Study Shows Three in 10 Americans Cannot Go One Full
Hour without a Wi-Fi Connection
Results Highlight America's Growing Dependence on Wi-Fi
IRVINE, Calif. - May 15, 2012 -
Survey shows three in 10 respondents cannot go one full
hour without a Wi-Fi connection
60 percent of respondents cannot go one full day without
Wi-Fi access before seeking a connection
39 percent of respondents would give up coffee for Wi-Fi
57 percent of respondents would give up Twitter for a month
for Wi-Fi connectivity
50 percent of respondents would give up Facebook for a
month for Wi-Fi connectivity
A new study of nearly 900 Americans highlights the
country's growing dependence on Wi-Fi connectivity. The
study, commissioned by Broadcom Corporation (NASDAQ: BRCM), a
global innovation leader in semiconductor solutions for wired
and wireless communications, revealed that 60 percent of
respondents cannot go a full day without Wi-Fi before seeking
a connection. Three in 10 respondents said they would not
last an hour without a Wi-Fi connection.
To have access to fast, reliable Wi-Fi, respondents said they
would make various sacrifices. Nine in 10 would give up at
least one of their favorite online activities in exchange for
a Wi-Fi connection. Of that group, half would give up a
social network like Twitter (57 percent) or Facebook (50
percent), while a third (34 percent) would give up emailing.
Reliance on Wi-Fi is so strong that many would also sacrifice
guilty pleasures. Of those surveyed, 43 percent would go
without chocolate and 39 percent would go without coffee for
a month to guarantee access to a reliable Wi-Fi connection.
The country's growing dependence on Wi-Fi connectivity is
caused by greater demand for content, particularly of
high-definition video on mobile devices. The 5th generation
of Wi-Fi is now available to satisfy demand - 5G WiFi, based
on 802.11ac. Broadcom's 5G WiFi streams content up to six
times faster than legacy Wi-Fi and is six times more energy
efficient, providing broader coverage and allowing numerous
mobile devices to simultaneously connect to a network without
impacting performance. For more information on 5G WiFi,
please go to www.5GWiFi.org.
Michael Hurlston, Senior Vice President, Mobile & Wireless
"Wi-Fi has become the connectivity equivalent to coffee.
But legacy Wi-Fi wasn't built to handle the explosion of
video consumption and the growing number of wireless devices
being used today. To satisfy peoples' dependence on
Wi-Fi, we need faster, broader, further-reaching and more
energy-efficient Wi-Fi - 5G WiFi."
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Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company,
is a global leader and innovator in semiconductor solutions
for wired and wireless communications. Broadcom® products
seamlessly deliver voice, video, data and multimedia
connectivity in the home, office and mobile environments.
With the industry's broadest portfolio of
state-of-the-art system-on-a-chip and embedded software
solutions, Broadcom is changing the world by Connecting
everything®. For more information, go to www.broadcom.com.
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Susan Vander May
Senior Manager, Public Relations (MWG)