Cable and Wireless Communications : 19 January, 2016Celltick Partners with Cable & Wireless to bring Startscreen to Android Devices

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Cable & Wireless consumers to get a customized branded version of Start, enhancing the mobile experience of its users

Celltick, a global leader in mobile marketing announces a partnership with leading Caribbean and Latin American network provider, Cable & Wireless Communications (C&W). C&W will provide a branded, localized and customized version of Celltick's Start on its android phones across its Caribbean and Latin American markets.

Start provides users with an intelligent next-generation startscreen giving users what they want most when they wake up their phones. The Start platform learns from the way users operate their phone and provides convenient productive ways to enhance the intelligence of the device. C&W users will get a new startscreen on their android devices under the C&W brands- Flow, LIME, Mas Movil and BTC. Users will be able to better utilize their phones and personalize their devices with stickers, interactive themes as well as play games on their first screen.

'Through this partnership, our customers will now have the benefit of a much more personalized, interactive start screen on their mobile device that meets their specific individual needs,' said John Reid, President of C&W's Consumer Group. C&W will provide users with local 'infotainments' such as news and weather, rapid access to social media feeds, web search, latest videos and more on the startscreen. 'This underscores our ongoing commitment to continuously innovate and transform the total telecommunications experience across the region,' added Reid.

'We're excited to partner with Cable & Wireless across its 14 mobile markets to provide an enhanced user experience for their subscribers,' said Fernando Bortman, GM CALA, Celltick. 'The selection of Start by C&W highlights the innovative approach that we have taken in delighting consumers and the excellence of the product.'

Start's growing ecosystem includes hundreds of themes, plug-ins, stickers and lockgames. Celltick's Start has been adopted by over 40 large operators, OEMs and media companies who distribute over 100M devices around the globe. In 2014, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.

Cable & Wireless Communications plc results for the six months ending 30 September 2015

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This announcement provides an update on the First Quarter performance and financial position of the Group since the year ended 31 March 2015. Interim results for the period ending 30 September 2015 are expected to be announced on 5…

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