Calix : The Time is Right for Service Providers to Offer Smart Home Services, According to a Leading Analyst Firm
January 18, 2019 at 09:34 am EST
Share
Service provider ambitions in the smart home space are not new. And, while it's true that many past efforts have been challenging, a new white paper from Parks Associates (commissioned by Calix) makes the case that now is the right time for service providers to try again, with multiple factors aligning, including:
Smart home device ownership is rapidly approaching mass-market adoption levels: There is at least one smart home device in 26 percent of U.S. broadband households. In other words, the smart home market is moving out of the early adopter stage.
Support services have high appeal: Although nine out of ten smart home device owners installed and/or set up devices themselves (or had a friend or family member help them), nearly one-half experienced problems. Going forward, nearly 40 percent reported that they would prefer professional help next time; and many are willing to pay a fee for this service.
Risks to data privacy and security are elevated: More than three-quarters of consumers are concerned about privacy and security, with 65 percent ranking their service provider as the most trustworthy company for accessing and managing their data.
Innovative solutions are now available that address pain points: Advancements in cloud technologies and service provision enable new service revenues and the ability to differentiate. Customized bundles can now be offered in response to technology changes; without the risks that early entrants experienced in the past.
The white paper also highlights the assets that put service providers in an ideal position to offer smart home services when compared to other companies, while identifying some of the reasons why previous attempts might have met with mixed success.
To learn more about these and other findings in more detail, download your free copy of 'Changing Dynamics of the Smart Home: Opportunities for Service Providers'. And stay tuned for other posts in this series.
Attachments
Original document
Permalink
Disclaimer
Calix Inc. published this content on 18 January 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 January 2019 14:33:04 UTC
Calix, Inc. is a global provider of a platform (cloud, software and systems) and managed services that focus on the subscriber-facing network, the portion of the network that governs available bandwidth and determines the range and quality of services that can be offered to subscribers. This platform and managed services enable broadband service providers (BSPs) of all sizes to innovate and transform their businesses. The Company's platform, which includes Calix Cloud, Calix Revenue EDGE and Calix Intelligent Access EDGE, gathers, analyzes, and applies machine learning to deliver real-time insights to each key business function. Calix Cloud comes in three role-base editions: Calix Marketing Cloud, Calix Support Cloud and Calix Operations Cloud. Calix Revenue EDGE offers premises solution for subscriber managed services. Calix Intelligent Access EDGE provides an access network solution for automated, intelligent networks.
CALIX, INC. 
