On July 1, 2014, Tuborg will launch a new promotional campaign. This summer, one of the most youth* and music beer brands will give its fans an unforgettable holiday experience called GreenFest Resort. Lucky winners will spend 7 days at a fancy hotel on the Mediterranean Sea!

What is the recipe for a great summer holiday? Sea, beach, friends and loud parties until morning? Well, then GreenFest Resort is your best choice. Tuborg offers a special programme for the winners of its promotional campaign: they will go to the island of Cyprus in the Mediterranean, to the town of Ayia Napa, which is considered a mecca for young party lovers from around the world. It is a modern town with clean beaches and crystal blue water, featuring a record number of clubs, bars and entertainment venues. And GreenFest Resort is a real vacation in a hotel with all you may need: great music, sea and, of course, Tuborg. The world's best DJs will perform during daytime, and in the evening the winners will go to the most trendy clubs of the resort.

To win the unforgettable journey, you have to take part in the new Tuborg promotional campaign and become one of her 30 lucky winners. Each winner will receive a voucher for two persons for a one-week GreenFest Resort holiday! To take part in the promo, you have to buy Tuborg beer in the promotional packaging, find a unique promo code and register it online at tuborg.ua.

During the promotion, one million 0.5l bottles of Tuborg beer will be hidden under the bottle caps and can pull tabs! You will be able to exchange the winning caps/pull tabs at special exchange locations across Ukraine. The tuborg.ua website has a list of more than 5,000 exchange points, as well as an interactive map with built-in GPS, which will help determine the nearest one.

This is the brand's first promotional campaign that doesn't rely on SMS tools in any way. Instead Tuborg offers its customers a straightforward all-online communication solution. Convenient and easy to use, the website is linked with social networks and has a mobile version. Winners will receive a message via Facebook or Vkontakte, and to find the nearest location to exchange caps/pull tabs, all you need is Internet access on your mobile phone.

For more information about the Tuborg new promotional campaign, please visit the official website of the brand at tuborg.ua

Dmitriy Pilipenko, Leading Brand Manager of TM Tuborg at Carlsberg Ukraine, says, "Tuborg gives its fans the opportunity to have a whole new perspective of a holiday with its GreenFest Resort. The winners will spend an unforgettable week at the best youth resort in great company. Join the campaign and you will definitely get lucky!"

*Marketing communications of the brand are focused exclusively on the 18+ audience


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