Carrefour : becomes the first retailer to launch a crowdfunding project for the agricultural transition

Carrefour has just announced that it is working with crowdfunding platform MiiMOSA Transition to provide financial support for the agricultural transition. This initiative follows on from its commitment alongside the WWF to help producers switch over to organic farming methods.

A unique project to fund the agricultural transition
Following an initial crowdfunding pilot project for producers in Perpignan and Toulouse, Carrefour is breaking new ground with MiiMOSA, France's leading crowdfunding platform for agricultural and food projects, and is joining forces with Danone, Herta, D'Aucy and Les Paysans de Rougeline to launch 'MiiMOSA Transition'. All the parties involved in this partnership undertake to provide financial support to help producers launch agricultural projects based on virtuous crop-growing practices, such as agroecology and organic farming methods.

This original funding solution brings together major players from the agri-foods sector in order to help and encourage producers to upgrade their farming, livestock-rearing and production methods as part of a progress and agricultural transition initiative.

Help with conversions combined with crowdfunding
By joining the MiiMOSA Transition project, Carrefour is acquiring a new facility that will bolster the support that it provides for the agricultural transition, in line with its own commitments to become the world leader in the food transition for everyone. Like the contracts for switching over to organic farming methods in which Carrefour is engaged with the WWF, this major new partnership is 'opening the doors' to crowdfunding for the agricultural transition.

'Our commitment with MiiMOSA is a milestone for Carrefour as part of its drive to support the agricultural transition. It's something that our producer partners have wanted, as well as all consumers'. Laurent Vallée, Carrefour's General Secretary.

'Our collaboration with Carrefour is evidence of the paradigm shift that we are seeing in funding for agriculture and food. By joining forces with MiiMOSA transition, Carrefour has decided to provide its suppliers with an innovative, nationwide and inclusive funding solution that involves everybody. Its role will be of key importance in coordinating and co-funding its producers, supporting them as they make the switch to practices that are more virtuous for both consumers and the planet'. Florian Breton, Founder of MiiMOSA