Celtic Plc is engaged in the operation of a professional football club, with related and ancillary activities. The Company's segments include Football and Stadium Operations, Merchandising, and Multimedia and Other Commercial Activities. The Football and Stadium Operations segment's revenue includes ticket sales derived from matches played at Celtic Park; matchday and non-matchday catering and banqueting; visitor center revenues; donations received from Celtic Development Pools Limited, and revenues derived from the hiring of Celtic Park for football and non-football events. The Merchandising segment's revenue includes the revenues from its retail partners and outlets, including home shopping, wholesale revenues and other royalty revenues derived from the exploitation of the Celtic brand. The Multimedia and Other Commercial Activities segment's revenues are generated through the sale of television rights, sponsorship revenues, and joint marketing and partnership initiatives.